Please ensure Javascript is enabled for purposes of website accessibility

Grow Your Business in 2024 With These 6 Content Marketing Tools

In the present digital era, content plays a pivotal role in communicating a brand’s message and convincing customers to take the desired action. For that reason, content marketing is gaining immense popularity among businesses.

However, crafting and managing creative and engaging content is not so simple. That’s why content marketing tools are essential. There is a wide range of content marketing tools available, but selecting the right one can be a little confusing. 

To make your task easy, we have come up with a complete list of the prominent content marketing tools for startups. Let’s dive in!

READ: How AI-Powered Content Production Will Transform Digital Creation in 2024

Why you need content marketing tools

Content marketing is all about creating and sharing relevant content to engage, attract and retain your target audience

Content marketing is nearly 62 percent less expensive in comparison to other marketing forms. However, it generates three times more leads. For this reason, if you are a startup, content marketing is even more essential. 

Still, thinking about why it matters for your business? The answer is clear: Effective content forms the foundation of organic search and can easily drive more traffic to your website.

Great content will not only provide positive experiences to your customers but will also compel them to come back to your business over and over. Moreover, it will help you win the trust and loyalty of customers and enhance your brand reputation. Finally, generating more leads and growing your revenues become simple and easy.

Content marketing tools will help you in content ideation, generation, optimization and promotion. As a result, these tools enable you to save a great deal of time and focus on other tasks. They can effectively double your efficiency and amplify the voice of your brand. 

READ: Generating Leads on Instagram — 10 Proven Tactics to Enhance Your Social Media Reach

Top Content Marketing Tools Every Startup Must Leverage

Wondering which content marketing tool to use for your startup? Check out this comprehensive list. 

1. SEMrush

When it comes to the best content marketing tools for startups, you cannot overlook SEMrush. It allows you to identify the latest trends in your industry and craft engaging content accordingly. 

Moreover, you can also use this tool to optimize your content for SEO and rank higher on the search engine result pages, by finding the right keywords for your content.

2. WordPress

Want to establish a strong online presence but coding isn’t your forte? Fear not, WordPress will help. It is a perfect tool for publishing editorial content, creating portfolios and blogging.

This tool comes with a lot of customizable templates and multiple plug-ins. So, building a new website and publishing content seems like a breeze. All you need to do is leverage the drag-and-drop functionality and get your online pages ready in just a few clicks.

3. HubSpot

HubSpot allows startups to access several content marketing tools in one place. It can provide you with several features that are free, like popup tools, a powerful form builder, an AI content writer, a campaign assistant, and more. You can leverage all these tools to scale your business seamlessly with ease.

HubSpot offers you the ability to determine what content is most effective across different channels. As a result, you will be in a better position to customize content for different customers.

READ: Discover the Best CRMs for Small Businesses in 2024

4. Planable

Planable’s Universal Content allows the marketing team of startups to create top-notch and appealing content of all forms. It provides you with access to visual content calendars, making content planning in real-time much easier.

Moreover, it facilitates better collaboration among the team members for content creation. Whether you want to plan, create or review blogs, newsletters or any other type of content, Planable is a great option.

5. Grammarly

In the competitive era, every tiny error in your content can lead to a negative impression of your brand. Therefore, proofreading and editing your pieces before publication is a must.

Don’t have the time to go through your content amidst your busy schedule? It is time to leverage Grammarly. This powerful tool serves as your writing wingman and helps polish your content to perfection. By pinpointing grammatical errors and providing real-time suggestions, Grammarly helps improve the quality of your content. 

6. ContentStudio

ContentStudio is a unified platform that allows you to schedule, create and organize content for all social media platforms. With this tool, you can easily connect with your target audience and engage your followers.

Whether you want to publish blogs or video content, ContentStudio can get the job done. Moreover, monitoring social media analytics is a breeze with ContentStudio.

The bottom line

Content marketing tools have become essential to connect and grab the attention of your target audience. Now that you have an idea of the prominent tools, it is time to use them to grow your brand. Depending on your unique requirements, you can select the best content marketing tool and reach out to potential customers better.


Jigar Agrawal is Digital Marketing Manager at eSparkBiz. He is passionate about anything related to Digital Marketing. Wants to unlock the world of technology and Social Media where every day there is a chance of new possibility as well as innovation.

Using Video in Email Marketing Campaigns: Best Practices and Benefits

Email marketing campaigns have been a staple in the world of digital marketing for years, and for good reason. However, as consumers become more visually driven, it’s important to consider new ways to engage with your audience. That’s where video marketing comes in. 

READ: Is B2B Email Marketing Dead? 

By combining email and video marketing, businesses can create compelling content that captures attention and drives results. In this article, we’ll discuss the benefits of using video in email marketing campaigns as well as some best practices for implementation

Benefits of using video in email marketing campaigns

There are numerous benefits to using video in email marketing campaigns. 

First and foremost, it can lead to increased click-through rates as video content is more likely to capture the attention of your audience. Video content can also improve engagement and open rates by providing a more dynamic and engaging experience. 

Moreover, videos have been shown to drive better conversion rates by showcasing products or services in a more visually appealing and informative manner. Finally, video can lead to improved brand awareness and recall as it is more likely to be shared and remembered by your audience.

Best practices for including video in emails

While including video in email marketing campaigns can be highly effective, it’s important to follow some best practices to ensure that the video is engaging and resonates with your audience. 

Keep the video short and sweet

Ideally, it should be just under a minute long to avoid losing the attention of the viewer. 

Use attention-grabbing headlines and thumbnails

This will pique the interest of your audience and encourage them to watch the video.

Incorporate a clear call-to-action

This should direct the viewer to take the desired action, such as visiting a landing page or making a purchase.

Optimize the video for mobile viewing

The majority of people access their email on mobile devices. 

Personalize the video to the recipient whenever possible

This will increase engagement and create a more meaningful connection with your audience. You can also encourage the viewer to share the video on their social media, improving your social media reach and benefiting your business in a variety of ways.

READ: 12 Ways to Repurpose Social Media Content for Email Marketing

By following these best practices, businesses can create effective video content that enhances their email marketing campaigns.

When should I include video in my email marketing?

Using video in email marketing campaigns can be highly effective when used strategically. Knowing when to include video can help businesses maximize the impact of their campaigns. Here’s a few tips:

  • Welcome emails can benefit from a video introduction to the brand and its products or services. 
  • Product launches can be accompanied by videos that showcase the features and benefits of the new product. 
  • Customer testimonials can be more impactful when presented in video form. 
  • Event invitations can be enhanced by a video that highlights the event and encourages attendance. 
  • Company updates such as new hires or major company announcements can be shared in video form to make the content more engaging and memorable. The common denominator in all these scenarios is that the addition of video will enhance the consumer experience, and provide information that text or static photos would not have conveyed.

Some do’s and don’ts

Knowing when to include videos in your emails isn’t the only strategic consideration. To maximize the impact of using video in email marketing campaigns, it’s important to follow some do’s and don’ts. 

  • Make sure the video looks and sounds professional. Whether that entails hiring a video production service or recruiting a videographer for your team, you don’t want a poor-quality video.
  • Embed the video directly in the email to ensure it is easily accessible for the viewer. 
  • Don’t include too many videos in one email as it can be overwhelming and lead to decreased engagement. 
  • Don’t autoplay the video, as it can be disruptive and annoying for the viewer. 
  • Include a clear call-to-action that directs the viewer to take the desired action, such as visiting a landing page or making a purchase.

By following these best practices, businesses can create more effective video content and drive better results from their email marketing campaigns.

READ: How to create great email newsletters

The bottom line

Incorporating video in email marketing campaigns can lead to increased engagement, higher conversion rates, and improved brand awareness. By following best practices and using the right tools, businesses can create effective video emails for a variety of purposes. It’s important for businesses to consider incorporating video in their email marketing campaigns and to experiment with different strategies to see what works best for their audience.


Jill BrooksJill Brooks is a freelance writer from the East Coast who enjoys discussing how technology impacts the future of work. In her free time, you can find her in the mountains, or on a hunt for the world’s best mac-and-cheese recipe.

4 Easy Tips to Avoid Missed Business Opportunities

Many business owners can attest to overlooking opportunities that could’ve taken their profitability, revenue, innovation and teams to the next level. As a result, their operations are stagnant, moving them closer to shutting their doors for good. That’s why it’s important to ensure you avoid missed business opportunities.

Whether creating a new product, opening a new location, connecting with a new partner or tapping into a new market, you never want to miss an opportunity that moves your business forward. Here’s how to ensure this doesn’t happen. 

READ: Maximize Your Impact: The Power of Intentional Network Building

Establish Clear Business Goals 

Goals are influential in your plan to avoid missed business opportunities. When you know where you want your business to go, you can pinpoint opportunities to get you there better.

Plus, goals make you take your business seriously. When you’re serious about your business, you’re always on the hunt for opportunities to improve it. You’re more willing to take them too. 

However, it’s important to go about this process methodically. For one, outline clear business goals before you launch your business. As your business grows, come back to these goals and expand as needed. Your goals should also be specific and detailed, with clear actionable steps for you to succeed. Each time you take another step, be sure to celebrate but keep a level mind to any future actions that need to be taken.

READ: What Are the Safest Industries to Start Your First Business in 2023?

Take Care of Your Team 

To avoid missed business opportunities, you have to understand that such opportunities can come in seemingly small packages, and whether or not you can take full advantage of them have a lot to do with your team. 

Colorado tech companies including Conga, Fluent Stream, Adcellarant and Maxwell, attribute much of their growth to the people they have on their teams.

By offering continuous professional development, giving employees more meaningful responsibilities and supporting a healthy work-life balance, these companies get the most out of their employees because they genuinely care about them. 

Opportunities will be missed if your employees don’t know your business vision or what to look for to ensure you’re on track to achieve it. Also, if you don’t have a happy and fulfilled team, they won’t be as productive and impactful as they can be, which alters your ability to take on opportunities when they’re presented. 

In other words, take good care of them and build the ideal employee experience. 

READ: How to Craft an Ideal Employee Experience Strategy — 6 Easy Steps

Start with their mental health and well-being. When employers don’t provide mental health support, employees are much more likely to experience burnout and worsened mental health conditions. Both can impact their productivity and cognitive performance. 

On the contrary, employee productivity, morale and cognitive ability improve when employers provide mental health resources in the workplace. They can work at their full potential, identifying and capitalizing on business opportunities more readily. 

Take your employees’ needs into account as well as your budget, when providing them with mental health resources. 

READ: The Top 5 Ways You Can Support Mental Health in the Workplace

Automate and Optimize Your Business Processes 

Business opportunities often have a sense of urgency attached to them. Most are gone in the blink of an eye. Even if you have some time to decide if you’ll take advantage of an opportunity, it won’t be long. 

Automating and optimizing your business processes can help. You’ll save a lot of time automating appropriate tasks in your business and can use that newfound time to pursue pressing opportunities. In addition, optimizing specific processes allows you to jump on opportunities with delicate time constraints faster. 

For example, content creation can be incredibly time-consuming. However, much of it revolves around trends that come and go quickly. So, time-consuming content creation isn’t an option. 

Templates, a brand asset library, and creating all your content for a trend in one sitting will optimize your content creation strategy, helping you to avoid missing an opportunity in content marketing. 

See where you can use automation tools in your business. Look at various processes and identify how to make them more streamlined. Once you do, you’ll have the time and team capacity to take more chances and avoid missed business opportunities. 

Create and Engage With Your Professional Network

You’ll come across some opportunities yourself. Your team will identify some. Then, there will be those opportunities that come to your business by way of someone in your professional circle.

If you have yet to create a professional network around you, today’s the day to start being intentional about building one. Other business owners and professionals in your industry are sitting on opportunities they’re hoping to pass off to people they have genuine relationships with. So, be one of those people.

Go to their events and invite them to yours. Use social media to build a community. Visit businesses in your area and start relationships with the owners. Actively engage with the professional world around you. Your network can be one of the best opportunity sources you have. The people in it can play a significant role in your growth. 

Missed business opportunities are a sore spot for many business owners. Don’t let that happen to you. Establish clear business goals, take care of your team, Leverage automation and optimization, and engage with your network to avoid missing business opportunities. 


Indiana Lee Bio PictureIndiana Lee is a writer, reader, and jigsaw puzzle enthusiast from the Pacific Northwest. An expert on business operations, leadership, marketing, and lifestyle, you can connect with her on LinkedIn.

What are Your SEO Content Gaps? Plus, 3 Ways to Fix Them

An SEO content gaps analysis is all about identifying topics and additional content that may be missing from your existing content library. This will assist you in identifying new opportunities in your content marketing strategy and improving your SEO. Content analysis also allows you to build successful content strategies that target consumers at every stage of the buyer’s journey.

READ: 7 Reasons Local SEO is Excellent for Small Businesses 

The Importance of Identifying SEO Content Gaps

It is a fallacy that people think content gaps are barriers between a business and its closest competitors. Content gaps are, more accurately, a gap between a business and its customers.

This gap indicates how your content strategy can meet the needs of your consumers at each stage of the journey. A good content strategy aims to create go-to content for prospects and customers.

Conducting Your SEO Content Gap Analysis

Now that you know the importance of finding content gaps, it’s time to answer the million-dollar question: How do you begin your content gap analysis for SEO?

1. Research the competition

The easiest way to identify content gaps is to do competitive keyword research. You can use a content gap analysis tool like SEMrush or Ahrefs to help you find the right content.

All you have to do is extract a page from a competitor’s website and enter it into the app to see how their keywords rank in search results. From there, you can Google those keywords and see the results generated. If you look at the search results and you don’t see many sites that have authority for those keywords, there’s a good chance you’re the one who does.

READ: Determining Your Business’s Target Market – Why It’s Necessary and How To Do It

2. Review the subject

The next step is to check the pages listed for subjects. This step is important because it helps you identify the gaps in the selected content. You will want to look at each page and review the following areas:

  • Quality: How well does the page cover the topic? You have a chance to outperform your competitors by covering that topic in more depth.
  • Focus: Does the content stay on topic? If there is content that seems all over the place or lacks structure, you have the opportunity to create well-targeted content.
  • New: How long has this content been created? If there are pages that are three years old or older in the results, you have a great opportunity to create new content. You can provide updated information to the researchers.
  • Reading: Can you understand the content? If the jargon is too heavy or confusing, you have the opportunity to explain the topic clearly and concisely.
  • Style: Is the content interesting and engaging? If other businesses aren’t creating shareable content, you have the opportunity to create a more engaging piece that attracts leads and shares value.

3. Find out what is missing in the content

The last step in your content gap analysis is to identify what is missing from the selected content. Reviewing the points listed above is a start. By finding out what content competitors lack, you can find opportunities to fill those gaps and create better content.

READ: 12 Ways to Repurpose Social Media Content for Email Marketing

How to fix keyword SEO content gaps

Once you find strong keywords for your posts, there are many ways you can fill in the content gap in SEO. Add new keywords to your upcoming content, but don’t just throw them in. Instead, add keywords naturally to increase the quality of your content.

How to fix SEO content gaps by analyzing your customer journey

Content gaps are the easiest type of gaps to find and fix. Once you’ve mapped out your customer journey, you’ll have a better idea of the buying process you want to add to your existing content.

How to find and fix SEO content gaps with manual competitor analysis

First, make a list of your main competitors. If you don’t know who they are, Google some of the most important keywords you’re looking for and see who else ranks them. Next, visit each competitor’s page and list the keywords your website is missing.


Conducting content analysis is an effective way to guide your audience through the customer journey. Filling in blanks is a subtle way to show customers that they are at the heart of your business.


Ghia Marnewick is a creative content writer for the Aumcore digital marketing agency NYC, an agency that specializes in brand design and PPC management services. She is passionate about finding new ways of sharing information on trending topics in the digital world.

Content Marketing to Engage Employees

You may think marketing is purely customer-focused, but this couldn’t be further from the truth. Internal marketing — that is, marketing directed toward the people working for your company — can be a very useful tool for many businesses.

The content you use in an internal marketing campaign needs to be carefully considered. You shouldn’t simply advertise your products and services to employees nor reiterate information already provided in their training. Listing virtual office telephone system features, for example, is not a good example of internal marketing, no matter how impressive these might be.

Rather, internal marketing content should be focused on improving employee engagement. A worker who’s disinterested in the company they work for will not give their all, so your job should be to create content that gets them enthused and interested again.

In this article, we’ll provide a few examples of the kind of content you can use in an internal marketing campaign, the best way to deliver it, and the reasons you should be investing in internal marketing today.

The delivery of marketing content is as important as the content itself. 

What Type of Content Can I Use for Internal Marketing?

The biggest difference between internal and external marketing is the kind of content you should focus on. With the latter, the emphasis should be on what your company can do, so advertising the benefits of your products is a priority. With internal marketing, the attention should instead be on your employees and providing information that will benefit and motivate them.

The best example of this is the most common form of internal marketing: the company newsletter. This is a brief periodical that shares news about the company (staff changes, product releases, etc.) and, more importantly, provides a place to celebrate employee achievements.

The opportunity to be rewarded and recognized is essential for effective employee engagement, as it gives workers a reason to be invested in their jobs.

Advice articles are another form of internal marketing content you can send out to employees. Try to find (or create, if you have the ability) short articles that provide tips on smart working procedures or improving output. Sharing an article on how to boost productivity with mindful working is a good example of this.

You can also use internal marketing content to encourage discussion about company decisions. This kind of content is the most direct way of getting employees to engage, as it’s essentially a feedback request. An example would be putting a poll on social media asking for employee opinions on department reorganization or the latest product release.

Unsplash Alex Kotliarskyi

How Can I Effectively Deliver Internal Marketing Content?

The delivery of marketing content is as important as the content itself. Firstly, pick a communications channel (or selection of channels) that ensures content is seen by the majority of employees. Secondly, create a marketing calendar so you can organize the dates and times this will be delivered.

You have lots of options when it comes to selecting the channels you send content through. If you provide employees with a company email address, this is a good way to send content and ensure it’s seen by at least some of your workers, though it doesn’t guarantee it will be read. Putting content on social media is a more modern alternative, but requires you to create a social media group specifically for employees.

If you want your marketing content to actually be consumed, consider sharing it during video conferences, when you know employees will be in attendance. In an office environment, you can hand out a physical copy during in-person meetings. This mandatory consumption of content guarantees your message is delivered, but the forced nature of this dissemination might harm employee engagement.

Start early: introduce marketing materials to employees as part of your onboarding process to-do list. If you hold in-person training sessions, trainers should be made aware of the content you’re looking to share and how to access it. Having an automated employee onboarding process is useful in this regard as you can program marketing content — like product information and productivity advice — directly into the automated system.

Finally, make sure you schedule gaps in your marketing calendar. Too much content can be annoying and distracting for employees, especially if it’s sent out during a large or difficult project. Poor timing can mean you don’t get the full benefit of internal marketing.

Be sure to track results in the same way you would for your user engagement strategy. 

What are the Benefits of Internal Marketing?

There are tons of benefits to good internal marketing, both for you and your employees. As mentioned above, improved employee engagement is one of the most notable. When workers feel your company cares for and notices them, this leads to a renewed faith in your brand.

Employees that are engaged will be more productive and tend to provide better customer service, as they truly believe the company can benefit the customer (just as it has benefitted them). Furthermore, internal marketing can educate your employees on what you do, so the information they provide to customers is more accurate, relevant, and helpful.

If you’re providing the right content, internal marketing can even protect your team from burnout. Articles with mental health tips mean employees have information available to stop them from becoming overwhelmed. Providing recognition of employee achievements in company newsletters can also provide motivation and deliver a sense of satisfaction.


Marketing isn’t Just for Customers

Although we’ve detailed the differences between customer and employee-focused marketing above, the underlying concepts are very similar. So, when you’re researching marketing strategies for consumer-targeted content, remember many of these can be applied to internal marketing too.

At the heart of both kinds of marketing is that your company is beneficial to the people it engages with, whether that means purchasing from the company or working for it. If you keep this idea at the center of your campaigns, you’re sure to see many benefits.


Jenna BunnellJenna Bunnell is the Senior Manager for Content Marketing at Dialpad, an AI-incorporated cloud-hosted unified communications system and call center scheduling software that provides valuable call details for business owners and sales representatives. She is driven and passionate about communicating a brand’s design sensibility and visualizing how content can be presented in creative and comprehensive ways.