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CEO of the Year 2023 Finalist: Peter Svedin


Founder and CEO: Lifetime Windows & Siding

Denver, Colorado


Peter Svedin grew up in Sweden, dreaming of playing professional hockey and idolizing former Colorado Avalanche great Peter Forsberg. But business, not hockey, would be Svedin’s destiny. He came to the United States on a student visa, and in 2006 he took a job in Denver, selling windows. 

“I knew I could do it better,” he says. In 2009, from his one-bedroom apartment, Svedin devised a winning formula that would combine sales, customer service and high-quality products. Lifetime Windows & Siding was born. Today the home-remodeling company generates annual sales of $65 million, with 150 employees and locations throughout the Denver and Phoenix metro areas. Along with windows and siding, the company’s offerings have expanded to include doors, baths and showers, roofing and solar. From 2021 to 2022, the company’s sales grew 21 percent. 

“At Lifetime, we believe growing people is the key to our success,” Svedin says. “The way we take care of our people is how our people are going to take care of our customers.” 

The company supports a number of community causes. Through the Stout Street Foundation, Lifetime offers employment and mentorship to program participants and graduates. Since 2021, it has helped provide 1.4 million meals to Food Bank of the Rockies through donations and on-site volunteering. It has partnered with other suppliers for the Veterans Community Project of Longmont to provide roof and solar supplies for 26 homes in a veterans’ tiny home community; it supports Firefly Autism by providing campus building solutions and sponsoring annual events; and it partners with the Colorado Rockies to sponsor the annual Strike Out Hunger program, contributing approximately 10 meals for each strikeout to the Food Bank of the Rockies.  


Mike TaylorMike Taylor is the editor of ColoradoBiz.