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Pinemelon plants roots in Boulder

Pinemelon, an online grocery platform based in Denver, has expanded into the Boulder market.

The company delivers groceries directly to your doorstep from local farmers, ranchers and producers.

“We are genuinely excited to deepen our roots in Colorado to serve the Boulder community,” Alexey Lee, chief executive officer at Pinemelon, said in a statement. “Pinemelon is not just an online grocery platform, it’s a movement towards a healthier, tastier, and more sustainable way of living. By entering Boulder, we’re not just expanding our footprint, we’re serving a community whose values align closely with ours for high-quality, sustainable and locally sourced products.”

First launched in Denver, Pinemelon has an inventory of over 6,000 products made with organic ingredients ready for delivery within two hours.

“Pinemelon plays a vital role in helping to bridge the gap between small-scale local food producers and a broader, urban audience, something that historically, has always been a challenge or even an impossibility for us as producers,” Julia Wolfe, general manager at Grama Grass, said in a statement. “Their innovative model directly promotes the viability of small-scale producers by giving us the platform to connect with and serve other consumer markets without the prohibitive barriers of time, distance, and cost while providing access to ethically and locally produced food for all.”