Recent Articles from Kevin Ruef
Sales & Marketing
January 26, 2024
The Role of Customer Acquisition and Retention in Business Growth
The success of a business relies on multiple aspects, including the quality of products or services, efficient marketing tactics and smooth operational processes. However, the key ingredients for boosting revenue and growth are fundamentally twofold — attracting new customers and keeping existing ones. Both customer acquisition and retention are essential for a business’s success. However,[...]