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Sales & Marketing

Video Analytics dashboard. Statistician and statistic concept. Number of video views, top videos, total money earned, audience engagement.
May 9, 2024

Video Analytics: Leveraging Data to Optimize Your Video Marketing Strategy

No matter how good you think your video marketing strategy is, it’s not enough to rely on your intuition. Data and analytics are essential to make informed decisions, optimize your campaigns and ensure your videos are making an impact. Whether your goal is to drive conversions, increase brand awareness or boost engagement, wit[...]

Businessman pressing smiley face emoticon on virtual touch screen. Customer service evaluation concept.
Apr 22, 2024

5 Essential Strategies to Enhance Digital Customer Experience for eCommerce Success

If you run an online store, you don’t have the face-to-face opportunity to engage your customers and sell products. Instead, you need to make transactions easy and frictionless. These five digital customer experience strategies will show you how. READ: Unlocking Brand Loyalty — Enhancing Customer Experience in the Digital Ag[...]

People Connecting and Sharing Social Media concept
Apr 17, 2024

Elevate Your Online Brand: How Social Media Marketing Can Boost eCommerce Sales

For eCommerce business owners, mounting competition in the virtual retail space makes it increasingly challenging to boost their online sales. Do you struggle when it comes to winning a new customer and retaining your existing ones? If so, you’re not alone. Forward-thinking entrepreneurs and digital marketers are already l[...]

Businessman analyzes profitability of working companies with digital augmented reality graphics, positive indicators in 2024, businessman calculates financial data for long-term investments.
Apr 16, 2024

Future-Proof Your Company: 5 Key Strategies for Business Success in 2024

The world and the economy never stop evolving, and in 2024, customers expect more than just great products. Recent studies show that over 70% of consumers want to buy from companies that align with their values, especially in health, sustainability and digital innovation. This shows us the importance of understanding what people[...]

Backlinks or link building. seo concept.
Apr 15, 2024

Mastering SEO: How to Build a Quality Backlink Profile and Boost Your Website’s Performance

Search engine optimization (SEO) is crucial for online business success. Building a quality backlink profile, which consists of inbound links from other websites, is a key factor in improving search engine rankings and driving organic traffic.  The link between backlinks and SEO performance is well-established, with 55% of busi[...]

Geo targeting concept design
Mar 28, 2024

How to Utilize Geotargeting in Advertising Campaigns

You wouldn’t dream of throwing money behind an ad campaign targeted at anyone and everyone roving the web, right? Targeting is a core and necessary part of designing high-performance advertising campaigns, and expert advertisers are adept at understanding the ideal audience for a campaign’s goals and building accordingly. W[...]

Backlinks Technology Online Web Concept
Mar 20, 2024

Mastering Backlinks: The Key to SEO Success and Enhanced Online Visibility

Search Engine Optimization (SEO) is crucial for online business success. Acquiring high-quality backlinks, which are inbound links from other websites, is a key factor in improving search engine rankings and driving organic traffic. Plus, the link between backlinks and SEO performance is well-established, with 55% of businesses [...]

Mar 14, 2024

Why Robot Can’t Sell: 6 Reasons AI Isn’t Ready to Replace Your Product Writer

Imagine this: You’re browsing for a new pair of running shoes. You come across a product description that reads: “Experience optimal comfort and performance with our revolutionary running shoes! These shoes have premium materials and will propel you to new heights. Order yours today!” Something feels off. Why? [...]

Mar 13, 2024

5 Ways User Behavior Analysis Drives User Engagement and Conversion Rates

Website user behavior analysis is an essential aspect of any digital business strategy. By understanding how customers interact with and navigate websites, brands can make informed decisions to improve the user experience and drive higher conversion rates. READ: From Clicks to Conversions — How to Craft an Effective Online Adv[...]

Mar 6, 2024

How 4 Different Industries Use Social Media Data Mining — and How You Can Too

With so much information available on platforms like X, Facebook, Instagram and LinkedIn, social media data has become a crucial asset for companies that aim to stay relevant in today’s rapidly evolving market. Social media data mining helps in discovering trends and patterns and deducing actionable insights that help bran[...]

Feb 22, 2024

Unlocking the Power of Keywords: A Comprehensive Guide to SEO Strategies

In the vast landscape of the internet, where millions of websites vie for attention, the importance of SEO strategies cannot be overstated. Businesses are continually striving to enhance their online presence and reach their target audience effectively. One of the key elements in this digital marketing strategy is the strategic [...]

Feb 19, 2024

Embracing Uncertainty: 5 Ways Successful Businesses Turn Risks into Opportunities

Running a business in Colorado is so much more than maintaining expectations and ensuring smooth day-to-day operations. You should always be looking to take your business to the next level, promoting both steady and swift growth to exceed your goals and elevate your brand. Even when it gets difficult to envision the future of yo[...]