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5 Mindful Marketing Tactics for Keeping Customers Connected During Temporary Business Closures
Running a local business is a rewarding experience, but it’s often filled with challenges. Among these will be the occasional need to temporarily close your business. In some cases, this will be something you can plan in advance, such as for renovations or technology updates. In others, this may be due to emergency situations.[...]
From Clicks to Conversions — How to Craft an Effective Online Advertising Strategy
Online advertising has become a crucial part of digital marketing. According to a report by eMarketer, worldwide digital ad spending is projected to grow from $332.84 billion in 2021 to $517.51 billion in 2023. However, creating a successful advertising campaign is not as simple as creating an ad and selecting a platform. In thi[...]
4 Easy Tips to Avoid Missed Business Opportunities
Many business owners can attest to overlooking opportunities that could’ve taken their profitability, revenue, innovation and teams to the next level. As a result, their operations are stagnant, moving them closer to shutting their doors for good. That’s why it’s important to ensure you avoid missed business opport[...]
What are Your SEO Content Gaps? Plus, 3 Ways to Fix Them
An SEO content gaps analysis is all about identifying topics and additional content that may be missing from your existing content library. This will assist you in identifying new opportunities in your content marketing strategy and improving your SEO. Content analysis also allows you to build successful content strategies that [...]
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The 5 Love Languages of Marketing
In 1992, author Gary Chapman gave couples around the world a groundbreaking new way to communicate about and, hopefully, deepen their relationships. The 5 Love Languages is a best-seller, complete with an official online quiz that has kept this 90’s self-help classic on the “relevant” shelf over the decades. Chapman’s [...]
4 Tips for Rebranding Your Business – And What It Reminds Us About Entrepreneurship
As entrepreneurs, our businesses grow and evolve in ways we never expected. Our business plans, products and services, even the very identity of our ventures, are constantly changing — that’s why rebranding your business at the right time is so important. So when was the last time you considered if your logo is still an [...]
Is B2B Email Marketing Dead?
Email marketing in the B2B sphere is one of those constantly-analyzed topics in the modern marketing world. However, in the past few years, B2B marketers have been getting more into social media and influencer marketing, calling into question the efficacy of email marketing. Marketers may be experimenting with and incorporatin[...]
What Are the Safest Industries to Start Your First Business in 2023?
Do you have entrepreneurial dreams? Good for you! Going into business for yourself is exciting and challenging. It can also be very rewarding and profitable if you choose the right business at the right time. Don’t worry if you don’t have a “dream” already. Your dream might just be to get into business, period. This [&[...]
Altitude Vs. Comcast — The Changing Economy of Sports Media
Don’t tax you, don’t tax me, tax that fella behind the tree! — The kicky chant coined by former Louisiana senator Russell Long encapsulates the quandary affecting whether the Denver Nuggets and the Colorado Avalanche show up on your television screen. The fault here lies with: Other Guy. Not the cable company, not [...]
How To Deliver a Personalized Subscription Experience
According to a recent Brightbank survey, “98% of consumers subscribe to a streaming service.” With so many people taking advantage of subscriptions, more and more brands are emerging with their version of this service, vying for the attention of millions of customers by providing an exceptional customer subscription experien[...]
Organic Search Vs. Paid Search — What’s the Difference?
Today, marketing efforts are a far cry from what they once were. While businesses used to pour most of their marketing dollars into television, radio, and print ads, the internet has forced the field to evolve substantially over the last several decades. That being said, 2023 will surely see its fair share of organic search [&he[...]
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How Event Planners Nail the Hotel “Room Drop” Welcome Gift
Congratulations, you’re the event planner for an upcoming conference! Your task? Assemble an out-of-this-world gift box (known as a “room drop”) that provides a warm welcome to your guests and sets the tone for a great conference. For most conference event planners these days, room drops have become the standard and it’s[...]
