Faces of Colorado Business: FirstBank

ColoradoBiz showcases the personalities behind the companies in a range of industries and in all stages of development, from startups to stalwarts.

FirstBank, the largest privately held bank in the nation, boasts the tagline “banking for good” for a reason.

The company has been a big proponent of doing what’s right for customers, communities and employees, which netted FirstBank one of the “10 Top-Performing Banks With $10 to $50 billion in Assets” in a recent American Banker study. While several factors have led FirstBank to where it is today, one thing is clear: Companies with happy, engaged employees do better than companies without.

According to a Gallup meta-analysis, businesses with higher employee engagement scores reported higher customer satisfaction and were 20%+ more profitable and more productive than their peers. The bank not only offers employees a financial stake in the company’s success through its Employee Stock Ownership Program, paid family leave, career training/development and tuition reimbursement, but it also boasts a promote-from-within philosophy.

This has enabled entry-level employees to middle management to grow into leadership roles, resulting in an engaged workforce and several “Top Workplace” recognitions. It’s also been repeatedly ranked the no. 1 bank for customer satisfaction in the Southwest region. Find out how happy employees can lead to happy (business) customers by going to: efirstbank.com/goodbusiness.