The Business of Sports: Uniting Colorado 

There is no doubt that Colorado is a sports town — it’s woven into the very fabric of our identity. From the fervor at Empower Field at Mile High to the resounding cheers in Ball Arena, the electric atmosphere is undeniable. Sports here are more than a spectacle; they’re a unifying force that binds communities and fuels our collective spirit. 

READ: Navigating Sports Politics as College Football Evolves — CU Buffs Aim High

Success in Colorado’s sports scene transcends mere statistics. It encompasses innovative strategies, visionary leadership and a fusion of passion and business acumen, both on the field and in the boardroom. Colorado Business Roundtable (COBRT) is excited to host an exciting event to hear directly from the executives who empower Colorado to be the sports powerhouse it is today. 

Featuring Damani Leech, President of the Denver Broncos Football Club, Greg Feasel, President/COO of the Colorado Rockies, and Matt Hutchings, EVP/COO of Kroenke Sports and Entertainment, event attendees will gain a sneak peek at a multifaceted industry comprised of sponsorship deals, marketing strategies, stadium management and astute business acumen that contributes to enduring legacy and success. 

In addition to the cultural benefits of having a thriving sports landscape, Colorado also benefits economically. The Common Sense Institute calculated in a May report that sports, recreation and tourism generated $60 billion to the state’s GDP in 2022 and supported over 600,000 jobs. This helps the entire ecosystem of Colorado businesses that provide goods and services to individuals traveling into town or participating in these sectors. 

READ: How MLB Rule Changes Are Reshaping Baseball and Businesses in Denver

On Thursday, September 28, iHeartMedia On-Air Personality Susie Wargin will interview Colorado’s sports executives and give attendees an opportunity to witness firsthand the fusion of passion, strategy and economics that drives the sports industry in our state. Our hope is that this event is more than just a morning of learning. We envision it as a spark that ignites a wider conversation about the role of business as a force for good in Colorado. 

When businesses flourish, so do the people who power them, and in turn, the entire state of Colorado reap the rewards. This intricate web of shared success ensures every corner of our state thrives economically and contributes to the vibrant tapestry of Colorado’s success story.

Join us for View from the Top 2023: The Business of Sports and become part of a community committed to elevating the conversation around business, sports, and the impact on Colorado’s future. 

Register today at: 

https://www.viewfromthetop2023.com/

This article is sponsored content.