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Top Company 2022: Advertising, Marketing & Digital Marketing

The outpouring of applications for this year’s Top Company awards is a testament to the resilience and adaptability of enterprises that do business in the state. Applications for the 35th annual awards numbered in the hundreds, and it was particularly encouraging to see so many companies rebounding from two years of COVID restrictions, with most posting revenue and employee gains approaching—and in some cases, exceeding—pre-pandemic numbers.

This year’s Top Company winners and finalists represent 13 industry categories, plus a startup category for companies in business less than four years. Entrants were judged on three criteria: outstanding achievement, financial performance and community involvement. The judging panel was made up of ColoradoBiz magazine’s editorial board and two representatives from the business community.

Winner: Novitas Communications


Public relations agency Novitas Communications helps clients craft and implement communications campaigns that influence public opinion, enhance brand recognition and keep stakeholders informed.

The firm works with companies in banking, data centers, education, healthcare, oil and gas, real estate, technology and transportation.

Novitas offers a discounted rate to non-profits in the Denver area and has worked pro bono for many small businesses and charitable organizations, which allows it to support other small businesses and build connections so it can continue growing.

The company also volunteers for PR Paid Forward, a Public Relations Society of America initiative to help nonprofits and small businesses tackle their toughest public relations and communications challenges.

Novitas merged with iconic Denver agency Aiello Public Relations and Marketing last year. The partnership is partly focused on diversifying the company’s client base and capabilities, with additional new hires and expansion planned over the next four years. The two firms share a common vision of how full-service public relations agencies will evolve in the coming years and how they will assist clients to adapt to the changing communications landscape.

Like all small businesses, Novitas had to shift its mindset and strategy during the COVID-19 pandemic. It worked hard to adapt its work processes, including hiring, client onboarding and project management= to ensure it has consistent interactions with employees and clients and maintains a high level of accountability.

Finalist: Ink Monstr


Ink Monstr has made a name for itself in custom vinyl print, large format printing and design and specializes in wraps of all kinds, including vinyl, walls, buildings and vehicles.

The company installed the Van Gogh Sunflower tent wrap at the Assembly Student Living building at 3900 Elati St. — a project many industry experts thought was logistically impossible.

“Ink Monstr, through countless hours of deliberation and strategizing, developed a system of paneling and installation that we know would get the job done and would provide an unbelievable final product,” said CEO Jon White, who took over the company last year. “We’re creative visionaries who turn ideas into realities whether through custom stickers for your company of if you’re wrapping a building for an exhibit.”

Ink Monstr has invested in improving its technology and equipment to remain on the cutting edge of vinyls graphics and large format printed graphics, but what distinguishes the company from its competitors is its talented team.

“We’re invested in training our own in-house installers, which is increasingly rare in this industry to have in-house installers as opposed to contractors,” White said. “It takes an investment in training as well as on-the-job real-world experience.”

The company also is committed to community involvement, frequently producing and giving away stickers for causes and initiatives. It also donated nearly $25,000 worth of free custom-made face masks over the last two years.

Finalist: La Storia Productions


La Storia Productions creates top-shelf marketing solutions for brands looking for fresh ideas, impactful outcomes and a trusted creative partner.

The company recently completed construction of a new production studio in the heart of Boulder to serve Front Range photographers and videographers. Equipped with a custom, 15-foot cove cyclorama wall, 2,800 watts of Bluetooth-controlled space lights, hair and makeup booth and client lounge, the space echoes a cohesive blend of form and function.

“The goal of this expansion project was to create a space that could serve the Colorado market by providing a beautiful, reliable, high-end rental production studio equipped with all the creature comforts for photographers and videographers to shine and feel inspired to craft their best work,” said Molly Walker, the company’s head of marketing and development.

As a member of 1% For The Planet, La Storia donates a percentage of its annual revenue to targeted sustainability efforts in the areas of climate change, pollution, wildlife preservation and improving the food, land and water industries. Last year, it supported the Conservation Lands Fund, the International Anti-Poaching Fund, Protect Our Winters, Nuru International, Institute for Environmental Solutions and the Coral Restoration Foundation.

“We continually seek opportunities to serve our local Boulder community by hosting events for Colorado Ad Day and the Boulder Film Commission and internships through CU Boulder’s film department,” Walker said.

Top Company 2021: Advertising, Marketing & Digital Marketing

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Winner: Insight Designs Web Solutions 

In its 34th year, ColoradoBiz‘s Top Company honors the Colorado companies that have drive, determination, a vision and a plan and are ultimately making the state a better place to live and work. These three companies – one winner and two finalists –represent the 2021 Top Companies in Advertising, Marketing and Digital Marketing. 


Insight Designs Web Solutions 


In 22 years as a digital agency, Insight Designs has designed and developed custom websites and web and mobile applications for more than 500 clients on six continents.The firm’s 19 problem solvers and idea people focus on helping clients find the most effective ways to engage their customers. All design, development and strategy is done in-house. Insight Designs’ hallmark is developing sites and apps that are sophisticated yet intuitive and easy to use.

Founded by two print journalism veterans – one a reporter, the other a photographer – Insight Designs has appeared on scores of “Best of” or “Fastest Growing” lists, but more than these distinctions, the company values what it builds. Among those is a patented technology it co-developed to automatically caption and tag photographs based on facial recognition and geolocation metadata. Insight Designs used this technology in creating a custom photo and video sharing platform that has since been purchased by Shutterfly.

“Building custom software solutions and solving complex problems for our clients is our real pride and joy,” says founding partner Beth Krodel.

Along with making substantial financial donations and providing pro bono work for many local causes, Insight Designs encourages work-life balance and strives to create a low-stress office environment. It shows, as one-third of its employees have been with the firm more than a decade. Accommodations include work-from-home flexibility (even before COVID); dogs in the office; a seven-minute workout – all hands on deck – three times a week; mid-day staff hikes and bike rides; happy hours and birthday parties; group breakfasts and volunteer events. The company also keeps a fully stocked kitchen, offers a 5% finder’s fee for any successful new business opportunities that staff alerts the firm to, and annual staff retreats (in 2019, the whole team went to Mexico).


The Idea Marketing


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As a firm dedicated to social causes, The Idea Marketing and its entire team are committed to the betterment of their communities.  From increasing parent engagement with their children’s education, improving adult-teen relationships to avoid risky behaviors, and stopping the growth of Covid-19 in Colorado, The Idea Marketing has become a catalyst for the growth and wellbeing of Colorado.

Since 2020, The Idea Marketing has worked with the Colorado Department of Health and Environment and the Office of the Governor in developing and implementing both the Covid-19 Prevention Campaign and the Vaccination Campaign.  The 12-employee firm’s expertise in applying non-traditional marketing strategies and connecting with hard-to-reach audiences helped Colorado achieve one of the 16 highest vaccination rates in the country.

All members of The Idea Marketing team are experts at developing inclusive and integrated social marketing campaigns that move people to action and improve personal and public welfare. About 80% of the firm’s portfolio is made up of government agencies and nonprofits.

La Storia Productions


Top Co La Storia Employee Outside

La Storia is a family-run business started by two brothers from Colorado who got their hands on an old camera. Thankfully, their love for storytelling and natural knack for creating films outweighed their fear of starting a company in a completely unknown industry. Fast forward 10 years, and that initial spark of brotherly passion has propelled La Storia to create high-end commercials on an international scale for renowned clients including Lamborghini, Canon, Home Depot, American Airlines, Seagate and Boar’s Head Brand, among others.

La Storia crafts top-shelf, financially accessible, cinematic marketing content for clients looking for fresh ideas, impactful outcomes, and a trusted creative partner that’s committed to collaboration for the long haul.

This year, La Storia Productions designed and implemented a proprietary, secure, digital dashboard developed specifically for La Storia clients to simplify workflows, streamline communication and manage media assets. Elevating the overall project experience for clients, this exclusive portal is changing the process of video production from start to finish and to the best of the firm’s knowledge, it’s the first of its kind.