Recent Articles from Charles Wiedenhoft
The happy marriage of online and offline
In the midst of the paradigm shift toward tech and change, people crave the familiar – Sharpie markers, record players and cooking with friends. More and more brands are following suit by making what’s old new again to create real, lasting and personal connections. Many times, the deeper we venture online, the more our minds and bodies desire offline interaction. Here […]
Five ways mobiles are changing the way we shop
While mobile commerce is still in its infancy, the eventual impact will be significant. Consumers are spending less time on traditional retail websites and browsing fewer pages. Instead, their attention is being diverted to social media and mobile devices. Research suggests that mobile will continue to grow as a retail channel: • Total mobile purchases […]