Recent Articles from Mark Francischetti
The layer cake of sales knowledge
How does the sales team leader maximize his diverse team? What tools or knowledge is needed to give the team what is needed and how much? The first step is to understand a bit about sales mentality. People who enter sales are cut from a certain cloth. They are outgoing, not afraid to have no […]
Emerging growth opportunities: part 2
(Editor’s note: this is the second of two parts. Read part 1.) The discussion to this point will leave some CEO and entrepreneurial readers at a decision crossroads. OK, if I’ve made the case that it’s time to turn attention back to growing sales and increased attention to marketing, the next question is where/how. For […]