Recent Articles from Sarah Procopio
Secrets to Building a Luxury Brand
When constructing your concept to take over the luxury-brand sector, customization, craftsmanship and a level of elegance are usually solid elements to incorporate.
Luxury Brands Are On Fire
Unlock the secrets to build a successful luxury brand.
Win Loyalty. Use Empathy – The Hidden Business Success Secret
You achieve a faithful following by earning it. People are smart. They can sense when you, as a business, have their best interests at heart, versus when you’re solely out to maximize profit.
Evoke emotion to increase marketing ROI
Push through your fears, and use your customer data to evoke emotion and increase your company's ROI.
The excellent expansion of Big Brother
Welcome to the era of micro-location tracking! If you don’t know what it is, read on to understand how to use it to grow revenue for your business. Essentially, micro-location tracking picks up where GPS tracking leaves off. Instead of using satellites and your smartphone to track you like GPS doe...