Recent Articles from Tanya Wheeler-Berliner
How to create great email newsletters
Have you been putting off the development of your email marketing program because the thought of sitting in front of your computer for hours writing or editing makes you break out in cold sweats?
Top 10 super-smart ways to boost an email marketing list
It’s estimated that at least 22.5 percent of email addresses expire each year. Even if that was not the case, you’d still be looking for opportunities to expand your reach and increase your contact list.
How to launch a powerful email marketing plan
With the average return on investment for email marketing at $38 for every $1, it makes sense to consider how you might build email marketing into your overall communications strategy.
Three ways to botch an email campaign
Email is almost 40 times better at acquiring new customers than Facebook and Twitter and 68 percent of companies rank it as the best channel for ROI, so it’s well worth your time and effort to slow down and do it right.