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Business Insights

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Mar 28, 2024

How to Utilize Geotargeting in Advertising Campaigns

You wouldn’t dream of throwing money behind an ad campaign targeted at anyone and everyone roving the web, right? Targeting is a core and necessary part of designing high-performance advertising campaigns, and expert advertisers are adept at understanding the ideal audience for a campaign’s goals and building accordingly. W[...]

Jon Nordmark Headshot
Mar 28, 2024

Good Company: Jon Nordmark and Iterate.ai

Nordmark co-founded eBags in 1998 and served as CEO through 2008 and chairman until Samsonite acquired the company in 2017. The company was profitable in 2001 and not only survived the dot-bomb, but thrived to the tune of 29 million bags sold before the acquisition.  For his follow-up act, Nordmark moved into software and artif[...]

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Mar 27, 2024

Defining ‘Sustainability’ in Modern Business — is it Even Possible?

One word, more than any other, has come into the business and economics lexicon in the last several decades — sustainable. Merriam-Webster defines sustainable as maintained at length without interruption or weakening. In the world of economics, sustainability offers a minimal condition we aspire to as we seek to, at the very l[...]

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Mar 27, 2024

How to Use Colorado’s Natural Beauty to Climb to a Better Business

Before Covid, Denver was one of the fastest-growing cities in the country and with that, entrepreneurs and businesses came downtown in droves to take advantage of the increased foot traffic from tourists, new residents and the like. Downtown became a thriving entrepreneurial scene, bustling with the influx in population. It seem[...]

Mar 21, 2024

Striking Tech Gold in The Rockies: Fueling Innovation and Talent in Denver and Beyond

Every 72 hours a new tech company stakes its claim and opens its doors in Colorado. This impressive statistic signifies more than a booming economy, it demonstrates that Colorado must be offering something more than a thriving job market. What is the allure of the Centennial State to tech giants and ambitious startups? Over the [...]

business team work building a puzzle isolated over a white background.
Mar 20, 2024

Building a Strong Foundation for Your Business: 6 Essential Values You Should Embrace

In today’s fiercely competitive business landscape, success is often measured by financial metrics, market share and innovation. These are necessary, for sure, but I’d like to dive into something that carries a little more weight, in my opinion. I’m talking about values. What are your company’s values? Values oft[...]

Backlinks Technology Online Web Concept
Mar 20, 2024

Mastering Backlinks: The Key to SEO Success and Enhanced Online Visibility

Search Engine Optimization (SEO) is crucial for online business success. Acquiring high-quality backlinks, which are inbound links from other websites, is a key factor in improving search engine rankings and driving organic traffic. Plus, the link between backlinks and SEO performance is well-established, with 55% of businesses [...]

Mar 14, 2024

Why Robot Can’t Sell: 6 Reasons AI Isn’t Ready to Replace Your Product Writer

Imagine this: You’re browsing for a new pair of running shoes. You come across a product description that reads: “Experience optimal comfort and performance with our revolutionary running shoes! These shoes have premium materials and will propel you to new heights. Order yours today!” Something feels off. Why? [...]

Mar 14, 2024

5 Key Steps to Develop a Winning Business Plan in 2024

The world and the economy never stop evolving, and in 2024, customers expect more than just good products. Recent studies show that over 70% of consumers want to buy from companies that align with their values, especially in health, sustainability and digital innovation. This shows us the importance of understanding what people [...]

Mar 14, 2024

11 Essential Questions to ask eCommerce Web Developers

Whether you are planning to launch an eCommerce website or revamp an existing store, partnering with skilled and reliable professionals can make all the difference in the success of your online business. However, finding the right talent is challenging due to the different capabilities and experiences of eCommerce web developers[...]

Mar 13, 2024

5 Ways User Behavior Analysis Drives User Engagement and Conversion Rates

Website user behavior analysis is an essential aspect of any digital business strategy. By understanding how customers interact with and navigate websites, brands can make informed decisions to improve the user experience and drive higher conversion rates. READ: From Clicks to Conversions — How to Craft an Effective Online Adv[...]

Mar 11, 2024

How to Optimize Supply Chain Security: 5 Comprehensive Inventory Management Strategies

Inventory management and security have become necessary for organizations aiming to enhance efficiency and safeguard their assets. Integrating these critical components minimizes risks and optimizes inventory control, improving business performance. Security and inventory management can provide actionable insights and higher pro[...]