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Company Perspectives

Nov 2, 2011

Reputation as a critical innovation tool

  When we think of key business innovation tools, we often think of technology solutions, synergistic partners, creative financing and slick marketing strategies. Many professionals do not consider the impact of their brand or reputation as an innovative influence on business growth and sustainability. Your personal and business reputation is what others think of you. […]

Nov 1, 2011

State of the state: Retail/Consumer

The massage industry has seen 15 percent growth over the past three years and now generates annual sales of $12 billion. The skin care industry is also made its beauty mark, generating $18.7 billion in revenues in 2007 and projected to grow by 40 percent next year. Erik Bostrom, owner of Hand and Stone in […]

Nov 1, 2011

Small biz: Damon Carson—a man with a repurpose

Damon Carson shops for clothes at thrift stores, spends Saturday mornings hitting garage sales and drives a Chevy pickup with 230,000 miles on it.Not that he has to. Carson was still in his early 20s when he and a business partner launched a waste-hauling business in Breckenridge. They sold it to Waste Management in 2001 […]

Oct 28, 2011

Seven steps to solid partnerships

You have probably read one author after another stressing the importance of business partnerships. In the health care world this is no different and an even more significant topic. Most, if not all health care businesses are built on referrals. It would be nice if referrals were something that came along with our credentials and […]

Oct 28, 2011

Five tools to help break out of the creative box

When it comes to brainstorming your next creative marketing strategy, companies use a variety of tactics to uncover their next big idea. While it might happen during a brainstorming session or over happy hour, successful brands know how to inspire new ideas and continually drive their business. During a recent Red Door Interactive Speaker Series, […]

Oct 26, 2011

The gifts of a great organizational culture

One of the most requested talks I give is “Connecting the Dots to Create a High Performance, High Profit Business.” The talk ranges from the role of social media, the future of hiring, trends in leadership etc. However, the most important (or enlightening) point that I go out of my way to underscore is the […]

Oct 26, 2011

Top Company 2011 finalist: EnviroTech Services Inc.

EnviroTech Services Inc.www.envirotechservices.com  Years in business: 22Location: GreeleyCEO: Roger Knoph (watch an interview on ColoradoBiz TV.)Employees: 82Company snapshot: EnviroTech Services develops products and services for road maintenance to clients in the United States and Canada. As public awareness and governmental regulations have increased over the years, the company has worked to develop products that are […][...]

Oct 24, 2011

Want to improve your business game?

As an individual trying to improve your athletic abilities (e.g. playing tennis, racing a boat, competing in a triathlon), how do you go about it? There are quite a few options: read/listen to subject matter experts, observe those who are best-in-class perform, investigate best practices from those who have overcome adversity. The common theme to […]

Oct 24, 2011

Top Company 2011 finalist: HealthTrans

HealthTranswww.healthtrans.com Years in business: 11Location: Greenwood VillageCEO: Jack McClurg (Watch an interview on ColoradoBiz TV.)Employees: 242Company snapshot: HealthTrans offers health-care management solutions for employer groups, managed care organizations, coalitions, pharmacy benefit managers, workers’ compensation plans, government-sponsored plans, retail pharmacy groups and specialty companies. The privately held co[...]

Oct 21, 2011

Top Company 2011 finalist: GroundFloor Media

GroundFloor Mediawww.groundfloormedia.com  Years in business: 10 Location: DenverCEO: Laura Love (Watch an interview on ColoradoBiz TV.)Employees: 14Company snapshot: GroundFloor Media leverages the leading edge in social media, media and influencer relations, crisis communication, cause marketing, internal communications and experiential marketing to develop communications programs that tap into the growing desire among consumers for [...]

Oct 19, 2011

Stop your trademark from going XXX

Your trademark is your identity. You’ve worked hard to build your brand and associated goodwill. If you are like many trademark owners, you hope to expand your brand and goodwill into as many territories as possible. There is one territory, however, that you would likely want to steer your brand clear of: the new virtual […]

Oct 19, 2011

Top Company 2011 finalist: blue onion

blue onionwww.digourideas.com  Years in business: 30Location: LakewoodCEO: Norty Frickey (watch an interview on ColoradoBiz TV.)Employees: 56Company snapshot: The mission of blue onion is to be the premier idea generator for challenger brands. It does so by fostering an open, collaborative, entrepreneurial work environment. “This makes blue onion a fun place to work and do business,” […][...]