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Beyond the Basics: 7 Innovative Apps to Help Scale Your Business
Modern businesses must constantly innovate to stay ahead of the curve. The right technological tools can mean the difference between growth and stagnation. As an experienced voice in the business and tech community, I’ve witnessed the transformative power of apps in scaling operations, enriching customer interactions and r[...]
Essential Tips for Starting a Business: How to Ensure Longevity and Sustained Growth
Launching a business is an exciting step for many entrepreneurs. It’s the result of years of planning and, if you play your cards right, can put you on the path towards financial freedom and generational wealth. However, data collected by the Colorado Secretary of State shows that 175,650 new businesses started in the state [...]
B2B Social Media Marketing: A Strategic Approach for Niche Industries
For many marketing folks, organic social posts are the bane of their job. Company leaders want to see activity, lots of it, and it better be good. But your customers don’t seem to care that much, and it’s hard to get follows and likes. The algorithm keeps changing, and those who do follow the brand […]
How AI-Powered Content Production Will Transform Digital Creation in 2024
AI is undoubtedly one of the most talked about topics of 2023 and, in particular, utilising AI for digital content production has seen a rise in popularity recently, with online searches for ‘AI generated video’ increasing by 1,257% year-on-year, and ‘AI video creation’ rising by 2,500% in the same time. It has never bee[...]
A Beginner’s Guide to Social Media Marketing: Embracing The Wild West of the Internet
Social media is still the Internet’s Wild Wild West. Platforms change like the wind, measuring ROI regularly proves to be elusive, and the online territory as a whole is more massive than many understand. We sat down with Philosophy Communication’s social media manager, Libby Stauffer, to learn where she has found nuggets of[...]
Mastering Video Advertising: Strategies for Unbeatable Impact and ROI
In today’s digital landscape, video advertising has become an indispensable tool for businesses aiming to connect with their audience and drive exceptional results. The power of video to engage, inform and entertain is unparalleled, making it a key component of successful marketing campaigns. This article delves into the w[...]
How to Design a Dispensary: Budget-Friendly Tips for a Memorable Consumer Experience
Customers across industries have more choices than ever before, making it increasingly crucial for brands to excel and stand out. Cannabis brands are no exception — cannabis retailers around the United States need to ensure that they make informed, careful decisions from the very onset of their dispensary plans. From maximizin[...]
Mastering Customer Retention Strategy: The Key to Sustainable Business Growth
According to a recent Statista report, in 2022, the most profitable industries in Colorado were finance, insurance and real estate. No matter the industry or location, repeat customers are the driving force behind all thriving businesses and organizations around the globe. The latest research backs this up, revealing around 73% [...]
Opening a Dispensary Business: Everything You Need to Know
Starting a dispensary business can be a lucrative venture, but it requires careful planning and execution. This article will outline the steps you need to take for opening a dispensary business. Understand the legal requirements for dispensary businesses Before diving into the world of dispensaries, it’s crucial to underst[...]
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Strategies For Planning A Marketing Budget In 2024
We’ve heard from clients that consumer spending seems to be down across the board. When economic fears strike, marketing budgets are often the first to go under the knife. It’s a tightrope walk for businesses — while trimming expenses is important, it’s equally important not to turn off the marketing tap. It&[...]
AI Content and Human-Generated Copy: A Winning Combination for Social Media Marketing
The rise of AI content has some people fearing for their jobs. Programs like ChatGPT can produce reams of written prose in the blink of an eye. That’s why using AI for social media marketing can give you the boost you’ve been looking for. But, there are still limitations. In reality, AI content tools can […]
How to Use LinkedIn As a CEO: Turning ‘Connections’ into ‘Profits’
After seeing my content on LinkedIn, a friend whom I hadn’t spoken to in 20 years connected me with a lead who trusted his recommendation and became a high-value client. Had I not made that post on LinkedIn, my company would have lost out on a $50,000 business opportunity. CEOs and other C-suite leaders are […]
