How Aspen Groves Are Driving Economic Growth in Colorado’s Mountain Communities

Sharing a massive root system, the aspen grove atop Kebler Pass between Crested Butte and Somerset is one of the largest living things on Earth. When its leaves turn from green to gold and red, it’s also a tourism engine.

Andrew Sandstron, marketing director for the Gunnison-Crested Butte Tourism and Prosperity Partnership, says the county’s lodging tax income reflects the trend. “September is second only to July for us and has been consistently for a number of years,” he says.

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In September 2015, the county’s lodging tax receipts totaled $209,000. That’s roughly doubled to $400,000 in recent years. 

“Historically, we have our shoulder season when kids go back to school, and not until we open the ski resort does it bump up again,” says Sandstrom. “The biggest growth area in the last 10 or 15 years has been that late summer shoulder season. We still see a big drop-off on August 15 when all the kids go back to school, but September pops up again.”

Between annual events like Vinotok and the Mt. Crested Butte Beer and Chili Festival — not to mention uncrowded fly-fishing and mountain biking — the Gunnison-Crested Butte Tourism and Prosperity Partnership has strategically aimed to push some of the area’s peak summer traffic into fall. 

“One of the issues in these mountain communities is the booms and busts of business, where July is slammed and October, there’s nothing, then December is slammed, then April, there’s nothing again,” Sandstrom says. “By building up those shoulders — and that fall shoulder season is our biggest growing one — it helps us level out the booms and busts of our economy and allows our businesses to better stay open and offer jobs year-round. It helps us to smooth out our economy.” 

It’s not just Kebler Pass. The state’s other aspen hotspots also reap economic benefits from the turning leaves. The aspen on Kenosha Pass “are important to the Bailey business economy, and people do count on seeing them,” says Robb Green, president of the Platte Canyon Chamber of Commerce in nearby Bailey. “We always joke that we go from the summertime RV and boat show on U.S. 285 to the leaf peepers. Once the leaves are done, winter’s in. Winters are tougher for businesses up here.” 

Jim Myers, proprietor of Sasquatch Outpost, a tourist attraction in Bailey, says the fall colors drive visitation after the peak summer season. “Things would normally slow down mid-September to mid-October, which is when the leaves are at their height, because the kids are back in school, summer traffic has died down, but we’ve found we definitely have an uptick in that period because of people coming through to go look at the leaves.” 

In a good year, the bump lasts for about two weeks, Myers adds, but Mother Nature doesn’t guarantee anything. “It depends on the year. There are years when we don’t have the leaves. It depends on the rain. There are years where the leaf season almost is nonexistent, because it comes and leaves — no pun intended — very quickly.”

Denver-based writer Eric Peterson is the author of Frommer’s Colorado, Frommer’s Montana & Wyoming, Frommer’s Yellowstone & Grand Teton National Parks and the Ramble series of guidebooks, featuring first-person travelogues covering everything from atomic landmarks in New Mexico to celebrity gone wrong in Hollywood. Peterson has also recently written about backpacking in Yosemite, cross-country skiing in Yellowstone and downhill skiing in Colorado for such publications as Denver’s Westword and The New York Daily News. He can be reached at [email protected]