Free Newsletter
Search Results for
Navigating Economic Downturns as a Business Owner: A Guide to Sustained Growth
Small- and medium-sized enterprises account for 90% of the U.S. business population. And when the economy takes a nosedive, as it's doing now in some sectors, many of these companies can suddenly feel like a drummer who's lost their rhythm — there's a beat, but they aren't hitting it. Instead of a coordinated symphony of growth, th[...]
Best of Colorado 2023 — Professional Services
Many of this year's Best of Colorado winners embody the art of specialization. They don't pretend to be something they are not, rather they concentrate on one element and aim to perfect it. That in turn has clearly helped them make a name for themselves. Our readers (Best of Colorado customers) not only remember them but make a conc[...]
AI for Customer Service: 5 Easy Ways to Help Your Customers
Replacing humans with robots? Not too long ago this concept struck fear in the hearts of the general public who believed humans would soon be redundant. Luckily, the human species has warmed up to the idea of living side-by-side with cold machines. Compared to antiquated customer service teams staffed by real people, consumers have r[...]
Fractional Executives: A Growing Trend in Colorado
Fractional services are a growing trend around the country. In fact, this expert fractional services trend has grown from $1.5 billion in 2020 to $2 billion this year, attracting thousands of new participants. I founded Vannin Chief of Staff in Denver, Co., a team of consultants, who support the Chief of Staff/Chief Operating Officer[...]
How Does Google’s Quality Score Impact Customer Experience?
Google's Quality Score is a crucial element of digital marketing, and it impacts not only the success of a business's advertising efforts but also the customer experience. READ: Improving Your Customer Experience and Boosting Satisfaction — 3 Easy Tips The components of Google's Quality Score Google's Quality Score is determined b[...]
Promote Your Real Estate Business — 5 Best Digital Marketing Strategies
Digital marketing is one of the go-to marketing channels for real estate businesses, including but not limited to brokers, agents, appraisers and property managers. Outside of traditional methods, there are online platforms, channels and technologies which make promoting and selling products or services to a more targeted audience a [...]
How Brands Can Grow Customer Loyalty and Build a Positive Reputation in 2023
Growing customer loyalty is more important than ever these days. Consumers are feeling twice as pessimistic about the economy, and they are being extremely careful when making decisions to spend their money. For this reason, it is vital that brands do everything they can to stand out from the competition. Loyal customers are more lik[...]
Don’t Get Left Behind — Top 8 Social Media Trends for 2023
If you want your business to succeed, it's critical to keep up with the most recent trends in social media, which are constantly changing. Here are the top 8 social media trends that you should be aware of for 2023. READ: How To Organically Grow Your Company’s Social Media Presence The creator economy will keep expanding The Cre[...]
What are Your SEO Content Gaps? Plus, 3 Ways to Fix Them
An SEO content gaps analysis is all about identifying topics and additional content that may be missing from your existing content library. This will assist you in identifying new opportunities in your content marketing strategy and improving your SEO. Content analysis also allows you to build successful content strategies that targe[...]
7 Reasons Local SEO is Excellent for Small Businesses
It's no secret that proper SEO practices are crucial in the modern business landscape, and local SEO has gained immense traction during the last decade for many reasons. Among them, the fact that more and more people are using mobile phones to access the internet on a daily basis. Search engine optimization (SEO) generally refers to [...]
This is Why Your Website Isn’t Getting Any Traffic — And 3 Ways to Fix That
In today’s digital world, your small business website is everything. Your site should represent your brand, attract new customers, and convert visitors into leads. After all, you can't do business when no one knows you exist. But if your website isn’t getting any traffic, it doesn’t matter how great your products, services, or [...]
How To Start a Fully Remote Business in 2023
From saving money on monthly overheads to increased flexibility and easier access to global talent, it is no wonder that fully remote businesses are on the rise across the world. Whether the COVID-19 pandemic has prompted you to take your business online permanently or you are an entrepreneur eager to start a fully remote business in[...]
4 Content Management Trends to Consider in 2023
As an enterprise grows, the volume of produced content also grows, requiring new technology tools to help handle the increasing business complexity. However, only 25% of enterprises have the right technology for managing content across their organizations, according to the Content Management & Strategy survey by Content Marketing[...]
Organic Search Vs. Paid Search — What’s the Difference?
Today, marketing efforts are a far cry from what they once were. While businesses used to pour most of their marketing dollars into television, radio, and print ads, the internet has forced the field to evolve substantially over the last several decades. That being said, 2023 will surely see its fair share of organic search vs. paid [...]
eCommerce SEO – 6 Easy Tips to Drive Organic Sales
With the commencement of digitalization, the prevalence of eCommerce sites has skyrocketed. Research suggests that the e-commerce market in the US is expected to reach $875 billion by the end of 2022. But as many players have entered this luring market, competition has increased two-fold. Amidst such competition, every eCommerce site[...]
12 Ways to Repurpose Social Media Content for Email Marketing
The beauty of digital marketing is that you have access to so many different channels, all of which can be used in tandem. This includes social media and email marketing. Of course, they both have different functions. For starters, social media is capable of reaching a wider audience and receiving real-time feedback. You also have[...]
Don’t Give Up On 2022 – You Can Still Have A Big Year
It’s always been interesting to see how client expectations of marketing spend vary from business to business. A lot of businesses start small, or run a short trial to get a feel for the ROI before committing to a full-on plan. Other businesses know exactly what they want to spend and go full-speed from the gate. Other businesses [...]
From Community Markets to Family Business
Leanna Organics is a skincare and wellness company based in Westminster, Colorado, founded in 2018 by myself, Tracy, and Scott (husband-and-wife team). We've always had a passion for natural and holistic wellness. I started by making skincare products, mainly for family and friends. When Scott injured his back in 2017, we began to l[...]
Creating a Small Business that Thrives
How do you create a business that lasts? For small business owners, that’s no small question. You’ve poured blood, sweat, tears, and no small amount of money into building your business from nothing. Ensuring it survives, grows, and endures is a nonstop concern. But creating something lasting is harder than ever. The Internet h[...]
How to build a seasonal marketing plan for your business
Seasonal marketing can benefit you when you have proper planning for it. There are plenty of ways to get benefits from seasonal marketing in your business. But you need to make a master plan for seasonal marketing. Are you ready with your plan? Don’t worry if you don’t know how to build a seasonal marketing plan. This article [...]
