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Seven lessons to follow for building a big brand
What should your big brand look like? Will it influence your target audience? How will customers feel about it? These are some of the questions that you ought to ask yourself when contemplating how to build a big brand. This is because the process of building a brand is not a walk in the park. Simply choosing a name and logo will [...]
Why video content is important for your business
Video content is all but essential in today’s multimedia digital world. Consumers increasingly expect video media as they navigate products and services, using it to inform their decision-making processes and educate themselves on important features. As a result, 87% of businesses are already using video marketing as a tool. This [...]
7 free Yelp page updates your business should make right now
A recent survey by the Colorado Chamber of Commerce found that 65 percent of small businesses with up to 49 employees said they’ve been negatively affected by the pandemic. Additionally, 53 percent of Colorado businesses of all sizes expect the economic fallout from the virus to last beyond 2021. With these stats in mind, reopenin[...]
Pivots your eCommerce business should make, post-COVID
The COVID-19 pandemic changed the way we do business. For eCommerce companies especially, the challenges caused by the virus meant shake-ups in day-to-day operations while meeting changing customer needs. When the virus finally begins to ebb, eCommerce companies will need to pivot—or continue to pivot—to meet the needs of a chan[...]
10 tips for preparing your website for 2020 holiday season
Do you hear what we hear? Holiday shopping season is just around the corner. There are just a few weeks left until Black Friday and Cyber Monday, which means–it’s that time of the year again. While the shoppers are preparing and checking their lists twice, now is the perfect time to prepare your web presence for the holiday seas[...]
Colorado Companies to Watch 2020: The Communicators & Educators
CHC Training LLC Denver CHC Training’s Denver location gives it a leg up on the competition because the Colorado Department of Public Health & Environment has some of the most stringent air regulations in the nation. From asbestos training to OSHA safety, CHC offers everything the abatement, construction, restoration and demo[...]
Are you spring cleaning your business?
Though summer is officially in full swing, it’s never too late to partake in spring cleaning. Spring cleaning can – and should – extend beyond your home. Business leaders should spend time engaging in financial, mental, logistical – and still a little physical – spring refresh for their company. Refresh your mission statem[...]
5 marketing fundamentals that are completely unchanged in the new times
This article was written, for the most part, before the murder of George Floyd. Nothing in it is to suggest that businesses should not take decisive positions on social issues. But to be an influential business, you must have enough paying customers to survive the occasional crisis. You must connect with the right people. And whateve[...]
3 imperatives to harness the power of LinkedIn
Over the years, the way that individuals search for jobs has drastically evolved. Today, utilizing LinkedIn is an important part of every job search, however, navigating the platform is no easy feat. It can be hard to attract the desired activity from recruiters, headhunters or hiring managers on LinkedIn, so here are some ways you[...]
Why you should consider putting your CEO in the spotlight
When the C-Suite thinks of marketing, the focus is often on the visible efforts that convert directly to sales. This includes visual brand strategy, social media presence, traditional and digital advertising, SEO and media relations. Each of these are an important piece of the marketing puzzle to build awareness and drive revenue. [...]
What public relations is, and is not
A client asked me a couple months ago (after working with his firm for six months): "What is it that you do, anyway?" I thought that funny as heck. This man is the president of a very successful and growing company; he's strategic and smart and his work ethic is like no other. Plus, he had hired our firm to do public relations and[...]
How This Colorado Firm Developed Its Approach to Franchising
One Australian snowboarder turned Colorado business owner has helped transform and grow a number of Colorado-based franchises. His name is Brent Dowling and he is the co-founder of RainTree, a franchise development firm. Following his stints as a professional snowboarder and a United Nations diplomat for Australia, Dowling got his[...]
New Denver Agency Seeks to Relieve Startups of Marketing Mistakes
Earlier this month, Chad Coleman and Steven Monetti launched Herosmyth, a marketing and design company that also serves as an entrepreneurial growth hub in Denver. Coleman and Monetti previously founded Ascend, another Denver-based design, marketing and branding agency,. But they realized that their services were either too e[...]
Our Readers' Picks for Best Tech and Electronics in 2019
BEST AUDIO SERVICE + VIDEO PRODUCTION LOGIC INTEGRATION Logic Integration helps clients make informed decisions about the brands and technologies that will work for them. The company provides comprehensive and thoughtful system design up front to achieve the best balance of functionality, reliability and aesthetics. Its approach [...]
Business Schools Vie for Recruits the Way Companies Do
When business booms, business schools often don’t. “Low unemployment is not really conducive to graduate education,” says Andrew Glockner, executive director of communications and marketing for Daniels College of Business at the University of Denver. “People simply have jobs, and they don’t need to le[...]
7 Tips for Launching a Startup in a Mountain Town
Launching a startup in one of Colorado’s beautiful mountain towns has never been easier. With today’s offering of online communication and collaboration tools, statewide entrepreneurs are more likely to thrive outside big cities than ever before. Sure there are some drawbacks, but for most, the benefits of liv[...]
Denver Marketing and Advertising Firms Have a White Problem
I’ve spent an unusual amount of time looking at the faces inside Denver-area marketing and advertising agencies lately. I’m launching a rebrand of my own firm, so much of it has been competitive web research. I also recently recruited two dozen panelists for a half-day event I sponsored with the Colorado American Market[...]
Five Guiding Principles After Five Years on Outside’s Top 5
We feel fortunate to be named among the top 5 Best Places to Work by Outside magazine for the past five years. In the spirit of celebrating this honor, we’re pleased to share five of the guiding principles we live and breathe at our agencies. CULTURE IS INTENTIONAL, BUT IT MUST BE ORGANIC It is up to the leaders of an o[...]
Seven Questions to Ask Before You Hire a Web Designer
Your company website is perhaps the most critical component of your marketing plan. Yet, too often, it’s an afterthought put in place for the worst possible reason. What does that mean? Pay-per-click advertising is one of the most important tactics in the marketing toolbox these days, but without a website that can convert [...]
Hard Work, Innovation and Good Timing Allow AdCellerant to Deliver
Digital marketing services weren't as highly sought-after in the beginnings of the Top Company Awards 30 years ago, but today, our awards winner: AdCellerant, and finalists, Room 213 and Inflow, show that their skills, talents and experiences are crucial business operations. WINNER ADCELLERANT Denver-base AdCellerant [...]
