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The 5 Biggest Challenges Entrepreneurs Face, and How to Solve Them
Entrepreneurs start a business for various reasons: to attain more freedom, to have more control of their life or income, to build something great, or to make a difference — or for all these reasons. As entrepreneurs build their leadership team, the new leaders typically want the same things. But what frustrations do entrepreneurs [...]
Cloud-Based CRM: An Essential Tool for Modern Businesses
CRM's face has changed significantly; what started as simple customer lists now incorporates advanced, cloud-driven tools. Today's CRM systems, guided by CRM software experts, are game-changers, making it a breeze for companies to connect with their customers through easy access and a suite of powerful tools. Businesses must strategi[...]
4 Ways Fintech is Empowering Small Businesses in 2024
Consider, for a moment, how finance and accounting processes were managed historically. Fifty years ago, keeping your books meant laboriously entering transactions in a paper ledger with a pen or pencil, then adding up endless columns of numbers. Getting paid meant waiting for a check — or possibly cash! — to arrive by mail. Then[...]
Scale Your Startup With These Essential Smart Tech Strategies
New business startups in Colorado have many challenges in the modern marketplace. But they have one advantage that older startups don’t have: a plethora of innovative technology that can help build their businesses. There are thousands of cutting-edge tools available, which means the biggest difficulty might be choosing the right [...]
Grow Your Business in 2024 With These 6 Content Marketing Tools
In the present digital era, content plays a pivotal role in communicating a brand’s message and convincing customers to take the desired action. For that reason, content marketing is gaining immense popularity among businesses. However, crafting and managing creative and engaging content is not so simple. That's why content mark[...]
Blockchain Technology For Business Development: A Comprehensive Guide
Blockchain technology is making waves beyond its digital currency roots, offering businesses innovative ways to work smarter and safer. Let's dive into how blockchain can give your business an edge, making things clearer, quicker and more secure across the board. READ: Blockchain Development in Supply Chain Management — How it's[...]
How to Edit Product Videos that Boost Sales for E-commerce Businesses
Forget static product images, the future of e-commerce belongs to dynamic, engaging product videos. According to a Wyzowl report, 82% of people have been convinced to buy a product or service after watching a video. Product videos have become a crucial part of any e-commerce business’s marketing strategy. However, creating comp[...]
The Role of Customer Acquisition and Retention in Business Growth
The success of a business relies on multiple aspects, including the quality of products or services, efficient marketing tactics and smooth operational processes. However, the key ingredients for boosting revenue and growth are fundamentally twofold — attracting new customers and keeping existing ones. Both customer acquisition an[...]
What is Programmatic Advertising (And How Does it Work?)
An innovative approach that has revolutionized the way businesses connect with their target audience is programmatic advertising, a technology-driven, data-centric approach to procuring and positioning digital advertisements. In contrast to conventional ad-buying methods that include human negotiations and manual insertion orders, p[...]
AI vs. Traditional: Which is the Best Approach in Recruitment
Recruiting challenges change constantly, which means you need creativity to stay ahead of the curve and ensure efficient hiring. However, traditional methods, while tried and tested, can struggle to keep pace with the dynamic hiring needs of today's world. Enter AI recruiting. From sourcing to candidate assessment, this promising met[...]
How to Protect Your Business Against a Data Breach in 2024
We all remember the time period when Chipotle repeatedly had one monumental security breach after another. However, data breaches can happen to big and small businesses alike. Nearly half of cyber-attacks target small businesses and 60% of small companies who experience a significant attack go out of business. The annual Data Privacy[...]
The Ultimate Guide to WordPress Accessibility, and How it Can Boost Your Platform
More than 45.8% of websites across the globe were powered by WordPress in 2023. The figure was 43.2% in 2022. Whether you want to create a simple or complex website for your business, WordPress can create the most trusted, versatile and user-friendly platform for your business goals. However, when working with WordPress to build a ro[...]
The Importance of Embracing Experiential Learning in Modern Business
The ability to adapt and evolve has become crucial for helping organizations stay strong and relevant. Traditional models of business management are being challenged by a world where change is the only constant. This dynamic environment requires more than theoretical knowledge; it calls for a practical, hands-on approach to learning.[...]
Specialize or Generalize? Finding Your Niche in the Legal Landscape
The choice within any career path for what to become should always be dependent on a variety of factors. Personal interest, ability, training, experience, what skills for success to master and work availability are just a few of the more obvious factors, but taking the time to consider these things is an important step in carving a p[...]
Mental Health Diet: Gen XYZ’s Embrace of “Healthy” Snacks
It’s fair to say that today’s reality has our minds ceaselessly bombarded with a barrage of information and stimuli, and to that end, the preservation of mental well-being has emerged as a topmost priority for many. With an amplified awareness of the intricate connection between the mind and the gut, Generations X, Y (Millennials[...]
How to Welcome AI in Your Recruiting Process
We’ve all experienced the endless circles of frustration and stress that have become the norm as we try to resolve day-to-day issues with the help of a bot. AI has arrived, and it’s everywhere, including in recruitment. However, AI is a tool, not the toolbox. It cannot replace humanity. READ: AI in the Workplace — A Roadmap Fo[...]
Is AI Revolutionizing the Insurance Market? In Short, Yes.
The insurance industry, historically characterized by manual processes and conservative risk assessment, has seen a remarkable transformation in recent years with the infusion of artificial intelligence (AI). Artificial intelligence has revolutionized the insurance market by streamlining operations, improving customer experiences, an[...]
Working in Colorado’s Professional Sports Industry is Not as Glamorous as You Think
Want a career in the business side of sports? Better stock up on sleep. You’re likely to need it, given the demand for long days, hard work and little respite from the grind even during the off-season. In other words: maybe not so terribly different from your current job. So, a pro-tip: Before you hit “send” on your applicat[...]
Bitewell’s ‘Food as Medicine’ Initiative is Empowering Employee Health Across Colorado
As the global workforce becomes more health-conscious, one solution gaining traction in the corporate realm is nutrition counseling, and a young Colorado company has developed a program businesses can add to their employee-benefits packages. Bitewell is a food-as-medicine marketplace that makes it easier to make healthy choices at[...]
Navigating Beyond Epic and Ikon: The Unique Allure of Colorado’s Independent Ski Areas
Vail Resorts’ Epic Pass and Alterra’s Ikon Pass are juggernauts in Colorado’s nation-leading ski industry, representing 14 of the state’s busiest ski resorts and the lion’s share of its skier-days. Nonetheless, the state’s independent ski areas don’t cast themselves as underdogs. In fact, they see what they’re sell[...]