How to Edit Product Videos that Boost Sales for E-commerce Businesses

Forget static product images, the future of e-commerce belongs to dynamic, engaging product videos. According to a Wyzowl report, 82% of people have been convinced to buy a product or service after watching a video.

Product videos have become a crucial part of any e-commerce business’s marketing strategy. However, creating compelling product videos that boost sales often requires expertise in cinematography, editing, graphic design and more.

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Why you need high-quality product videos for e-commerce

Consumers are increasingly demanding more engaging and informative content before they make a purchase; product videos cater to that demand. Creating high-quality product videos is one of the biggest e-commerce marketing trends. You should capitalize on it for the variety of benefits it offers, including:

• Better customer experience: Product videos can provide a more immersive and interactive shopping experience for your customers. With a product demo video, your customers can see the product from all angles, zoom in on details and even watch it being used.
• Increased brand awareness: Product videos are a great way to show off your brand personality and allow customers to experience the product and the brand. Videos provide an audiovisual experience that fosters a sense of familiarity and trust with your audience.
• Higher conversion rates: Product videos give customers all the information they need to make a buying decision. Conveying key product features and benefits in an engaging video format can lead to higher conversion rates.
• Easier product discovery: With product videos, you can showcase products in visually appealing ways that engage viewers and compel them to learn more. This leads to increased time spent on product pages.

READ: From Clicks to Conversions — How to Craft an Effective Online Advertising Strategy

How to edit product videos that boost sales

When creating product videos for your e-commerce business, the goal is to showcase the key product features to generate qualified leads and boost sales. Here are a few strategies to get you started.

1. Start With a Clear Storyboard

Before you start recording, take some time to plan out your video. What do you want to achieve with it? What key product features and benefits do you want to highlight? You need to brainstorm ideas and plan the timeline for your product demo video. Once you have a clear plan, it will be easier to create and edit product videos that boost sales.

2. Focus on the product itself and how it works

Dedicate the content of your product video to weaving a narrative around your product.

Focus on the features that solve customer pain points or differentiate the product in the market. One of the key video advertising strategies for your product is to show it being used in real-world scenarios. You can supplement the main product shots with a supplementary b-roll showing customers enjoying the product. This will help viewers visualize how it might fit into their lives.

3. Use High-Quality Visuals and Audio

If you want to create and edit videos that boost sales, your video should look and sound compelling. Ensure smooth transitions, consistent lighting and professional-looking graphics. Also, you can make use of brand-appropriate sound effects to accentuate product functionality in action. A subtle, upbeat soundtrack can create excitement and energy.

READ: How to Utilize Color Psychology to Boost Your Digital Marketing Efforts

4. Keep it Short and Concise

Attention spans are fleeting, hence you need to grab viewers from the jump. Most people won’t watch a video that is more than a few minutes long. 

Thus, aim for a video that is around one-two minutes long and gets straight to the point. Start with a captivating question or a relatable problem your product solves to hook your viewers. End your product video with a CTA directing your viewers to take a specific action. This can involve visiting your website, subscribing to your channel, or purchasing the product.

The bottom line

All in all, product videos are a great way to harness creativity, technology and the power of storytelling in marketing to boost your product sales. With some basic tools and strategies, you can create and edit product videos that boost sales and showcase your brand in an engaging way.

Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions |  300K organic monthly traffic. He also contributes to top publications like HuffPost, Adweek, Business 2 Community, TechCrunch, and more.