Recent Articles from Lida Citroën
Hiring a veteran could be a great business decision
With the nation in recovery, investment in resources is growing. We see new commercial construction underway, roads and highways under repair, and consumer spending on the uptick. With all this new growth, companies are starting to loosen the stronghold on hiring freezes initiated when our economy...
The truth about lying online
Most everyone has done it: Posted a “congratulations — you’re perfect together!” to a couple you don’t think will survive the first year of marriage or told a friend you love her new haircut (when you really think she looks like a 14-year-old boy) or stretched the “results” you achieved on a job y...
Should the CEO tweet?
But when does it become too social (and maybe inappropriate) for senior executives to participate in social networking? The issue isn’t asking CEOs to stay off social networks, the opportunity lies in teaching them how/when/where and why to participate in ways that support the corporate initiative.
Create demand with your brand
Consider whether your brand offer has become diluted as you’ve tried to market to broader audiences during a sluggish economy. Perhaps you’ve lost integrity in the brand vision and promise you set out to serve your core market? Maybe you’ve approached online marketing without a clear strategy tied...
Best of CoBiz: How much info is TMI?
Oh, those awkward moments: You meet someone at a networking event and they soon share the horror story of a mole gone awry… or their son’s recent arrest for MIP while at prom… or their last job, which ended in a grand jury investigation. What happened to boundaries? What happened to not sharing “too much […]
Three great ways to go beyond your comfort zone
If your company has experienced a surge in growth or is coming out of a business challenge, I often recommend to clients that they consider pushing beyond the comfort zone and complacency that inevitably sets in and find a renewed energy (even challenge). In challenge, we learn and create beyond a...
Best of CoBiz: Ego surfing is great exercise!
“Do you surf?” I asked a room full of business professionals during a recent presentation on the power of reputation management. Dead silence…. None of them knew what I meant by “ego surfing” – checking your online reputation to see what shows up when someone Googles you. Online media – social media – is a […]
Best of CoBiz: Saying you’re a good kisser doesn’t make it true
Marketing yourself as being trustworthy implies that your value comes from something we expect - similar to a medical doctor marketing himself as able to prescribe medication. Build credibility instead of selling trust. Credibility is proof, reality and is trustworthy. Credibility is developed and...
Lessons from Lance
What Armstrong did bring to light, however, is the importance of reputation. As I often write, your reputation is created through your actions -- as they support or dispel your values and beliefs, you earn credibility for a reputation. Throughout your actions and your words, if you promote a messa...
Customers: Here’s what they really, really want
With the holidays behind us, many businesses are patting themselves on the back for ‘customer appreciation done well.” The holiday cards were sent on time, gift baskets of fruit or self-branded products have been delivered and holiday parties went off without a hitch. There, everyone feels loved! Right? Not quite. Did you know that some […]
Your logo is not your brand…
I remember standing at my kitchen sink a few years ago when the TV news announcer proclaimed, “Wal-Mart has changed their brand!” I dropped a plate. What? The Wal-Mart brand of high value, accessibility, low prices and a welcoming consumer experience is changed? I immediately worried about the friendly greeters who meet me at the […]
Holiday networking on steroids
Tis the season to shop, celebrate and network. Networking might come in the form of coffee and lunch meetings, holiday parties or conference events. There is a misperception that networking is easier for some people (i.e. “extroverts”) and that other people have learned how to be more social and a...