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B2B Social Media Marketing: A Strategic Approach for Niche Industries
For many marketing folks, organic social posts are the bane of their job. Company leaders want to see activity, lots of it, and it better be good. But your customers don’t seem to care that much, and it’s hard to get follows and likes. The algorithm keeps changing, and those who do follow the brand […]
How AI-Powered Content Production Will Transform Digital Creation in 2024
AI is undoubtedly one of the most talked about topics of 2023 and, in particular, utilising AI for digital content production has seen a rise in popularity recently, with online searches for ‘AI generated video’ increasing by 1,257% year-on-year, and ‘AI video creation’ rising by 2,500% in the same time. It has never bee[...]
Economic Activity Study of Metro Denver Culture Reports Record-Breaking $2.6 Billion in Economic Activity
Last week, the Colorado Business Committee for the Arts (CBCA) released its latest Economic Activity Study of Metro Denver Culture, presented by U.S. Bank, at a Community Roll-Out event at Denver Art Museum. Civic and business leaders gathered for a presentation of data from this year’s report, a panel discussion of its result[...]
Balancing Business Ownership: Is Work-Life Balance Possible for Entrepreneurs?
The concept of “work-life balance,” is a frequent talking point in modern culture. Job seekers actively look for employment opportunities at businesses with a positive company culture. They want the opportunity to work hard, but also to enjoy their personal lives. While that may be possible for the average person, it becomes[...]
How Aspen Groves Are Driving Economic Growth in Colorado’s Mountain Communities
Sharing a massive root system, the aspen grove atop Kebler Pass between Crested Butte and Somerset is one of the largest living things on Earth. When its leaves turn from green to gold and red, it’s also a tourism engine. Andrew Sandstron, marketing director for the Gunnison-Crested Butte Tourism and Prosperity Partnership, sa[...]
Transform Your Workspace: Feng Shui Strategies to Increase Productivity in Your Home Office
Many of us love the idea of working from home. No more lengthy commutes or the rigidity of a 9-5 office routine can seem like a breath of fresh air. However, those new to the remote-working lifestyle sometimes discover that maintaining productivity outside a traditional office setting has its own set of challenges. While it [&he[...]
How the ‘Coffee Badging’ Trend Is Brewing Trouble for Hybrid Work Models
“Coffee badging” is the latest work trend attracting attention. The practice describes workers who go into the office long enough to drink a coffee so they can technically comply with their employer’s requirement to spend a certain number of days in the office. However, once they finish socializing with coworkers, employee[...]
Is the She-Cession Over? Not for Many Women in the Workplace
For many working mothers, the pandemic delivered a disproportionate kick in the teeth. Because the most affected industries tended to be those dominated by women, they lost their jobs at record levels in 2020. Despite being only 47 percent of the workforce at the beginning of 2020, women accounted for 54.5 percent of all jobs [&[...]
Why is Colorado Providing Free English Training to Small and Mid-Sized Businesses?
Colorado has two open positions for every unemployed person — a challenge felt by local employers as they seek to fill critical roles. While the state is targeting millions of grant dollars to aid businesses in training workers, one state-supported program may provide employers with the key to unlocking a largely overlooked ta[...]
A Beginner’s Guide to Social Media Marketing: Embracing The Wild West of the Internet
Social media is still the Internet’s Wild Wild West. Platforms change like the wind, measuring ROI regularly proves to be elusive, and the online territory as a whole is more massive than many understand. We sat down with Philosophy Communication’s social media manager, Libby Stauffer, to learn where she has found nuggets of[...]
Mastering Video Advertising: Strategies for Unbeatable Impact and ROI
In today’s digital landscape, video advertising has become an indispensable tool for businesses aiming to connect with their audience and drive exceptional results. The power of video to engage, inform and entertain is unparalleled, making it a key component of successful marketing campaigns. This article delves into the w[...]
Unveiling the Power and Pitfalls of Generative AI in The Modern Workplace
Artificial Intelligence, commonly known as AI, has been all over the news recently, from goofy uses (George Washington with a mullet) to apocalyptic fears (AI systems with the power to launch a missile attack without human intervention). Forms of AI, like predictive texting, have been around for many years, but generative AI app[...]
