Unlocking the Power of Conversational AI: 6 Game-Changing Applications for Your Business

It’s no secret that we’re living through a period of extraordinary digital transformation. Foremost among the new technologies that have captured global interest? Conversational AI. 

The attention is definitely warranted. Conversational AI is versatile and powerful — and it’s already drastically changing how we work. 

Today, many companies are exploring ways conversational AI can work for them, and there’s a lot of information to get to grips with. Here, we’ll discuss six of the best applications for conversational AI to empower your business.

READ: AI Revolution — Unveiling the Transformative Power and Unforeseen Consequences

Personalize customer interactions

Whether your company sells beauty products or a cloud-based phone system, you’re likely faced with the same question: How do you provide a personal customer experience when there are no human employees? It was once impossible. But the advent of conversational AI has ripped up the script. 

Conversational AI can comprehend a customer’s preferences, data and other pertinent information in the blink of an eye. This allows it to create tailored recommendations and responses specific to each customer without making them feel like they’re speaking to a robot. 

READ: AI for Customer Service — 5 Easy Ways to Help Your Customers

Make data-backed decisions

Think of conversational AI as a highly diligent data collector. It gets the job done by speaking to your customers and gathering a wealth of information, then bringing those invaluable insights back to you. You are then fully equipped with the most vital knowledge a business can have: what your customers want.

With this information, you’ll be in a much better position to understand which of your products, services and processes are performing well. More crucially, you can identify areas with room for improvement. 

From here, you can sculpt superior customer services, innovate your product offering and achieve a significant edge over competitors.

READ: Harnessing the Power of Data — How Retail Business Intelligence Drives Customer Experiences and Boosts Sales

Offer 24/7 support

The idea of opening hours is very passé. Modern customers expect to be able to shop whenever the mood takes them. 

This is particularly true if you’re a global business and must ensure someone is on hand to respond to queries from any time zone. Moreover, being available to offer support can mean the difference between a customer choosing you or taking their business elsewhere. 

Of course, human employees need sleep, so staffing a contact center round-the-clock isn’t feasible for most businesses. Welcome to the stage, conversational AI. 

Unbound by time or geography, customer service AI can deal with a wide variety of concerns in several languages. It’s the kind of accessibility that can foster a significantly higher level of customer satisfaction. 

Enhance lead generation

We’ve already covered how conversational AI can provide personalized interactions with your customers. But it can take that service several steps further by generating more sales for your business. One example is the automation of follow-ups by sending abandoned cart emails.

A business can sell wine, bricks, clothes or domains, but regardless of the product or service, an abandoned sale equates to a missed opportunity. Using conversational AI to send personal, timely and tactful reminders can significantly increase the chances of making that sale after all. 

READ: How to Generate Qualified Leads for a Small Business — 3 Easy Tips

Improve financial efficiency

Conversational AI can benefit businesses in all sectors. But specific industries like finance and accounting can reap even greater rewards. 

Why? Because these sectors have been historically bogged down in manual work and time-consuming processes. However, the introduction of conversational AI has enabled such companies to significantly reduce operational costs and automate repetitive tasks. 

The customer experience in these industries is also being improved, with finance businesses and banks utilizing virtual banking assistants, among other solutions. These conversational AI tools can provide services like balance checks and transactions while protecting against fraud.

Streamline healthcare services

The healthcare industry is also benefiting from adopting conversational AI into its services. From diagnosis to therapy and patient management, this tech is paving the way for change. 

In certain cases, these tools can successfully diagnose health conditions online through carefully selected questions. The responses then enable it to deliver informed medical insights. 

Practitioners and businesses can also leverage AI platforms to simplify medical scheduling, helping patients with appointment bookings and paperwork management. These chatbots provide patients with a safe space to communicate while assisting therapists in taking notes and summarizing sessions.

Transform your business with conversational AI

Conversational AI has established itself as a transformative technology that can reshape your business, whatever industry you’re in. So it’s worth leveraging these tools to create a more optimized and enjoyable experience for employees and customers alike. 

In doing so, you’ll build greater trust and stronger customer relationships. For businesses looking to grow, conversational AI also opens up invaluable opportunities through data-driven insights that can boost sales and improve overall efficiency.