The Best Loyalty Program Promotion is Your Social Media — Here’s Why

In a 2022 study, 70% of Americans considered loyalty programs a top factor in loyalty toward their favorite brands. Loyalty programs improve customer retention, the lifetime value of a customer, customer satisfaction and brand reputation.

However, simply having a loyalty rewards program isn’t enough. You need to promote it regularly and ensure customers are aware of the benefits. One of the best ways to do that is on social media, where billions of people are active every day.

How can you use the company’s social media presence to maximize the benefits of its loyalty program? Here’s what you need to know.

READ: 12 Ways to Repurpose Social Media Content for Email Marketing 

Know the rewards your customers value

An effective rewards program has to offer something the customers find valuable, or no one will be interested in signing up. One of the ways to find out what your customers enjoy and spend time on is by paying attention to social media.

Social media listening tools can help you find the voice of the customer, which allows you to discover your customers’ needs, wants and expectations. This allows you to tailor the loyalty program to meet and exceed those expectations. 

Different customer bases have different values and priorities, and by discovering these, you can offer truly valuable, targeted loyalty rewards, which will improve the positive impact of the program.

Use social media to promote the loyalty program

Social media gives you a megaphone to share your message. However, everyone else also has a megaphone, so it’s important to promote your loyalty program in a targeted way that appeals to your target market.

One way to do this is through special giveaways on social media that involve your audience sharing information about your loyalty program with friends and family. You can have different ways to enter, and each one is worth a certain number of entries into the drawing.

Keep in mind that Colorado has strong laws around privacy when it comes to loyalty programs, so the information you collect needs to be kept confidential and secure. You’ll need a strong cloud security strategy that keeps your loyalty program data safe from cyberattacks and presents clear disclosures about what information you collect and how you use it.

READ: Inside the Colorado Privacy Act (CPA) — New Obligations for Businesses Processing Consumer Data

Make social media sharing part of the loyalty program

User-generated content is a great way to turn your customers into advocates for your brand, and you can leverage social media and your loyalty program to encourage customers to create it.

For example, a customer who posts a picture of themselves holding your product on social media could get a certain number of reward points. Someone who posts a short video about your product could earn more.

When social media becomes part of the loyalty program, you’ll increase the traction and reach that your company has online, allowing you to attract new customers and remind existing customers to buy another product or service. It’s a win for everyone involved.

Boosting loyalty online

Learning how to grow customer loyalty is essential, and loyalty programs play a big role. Taking advantage of social media allows your organization to learn more about its customers, offer better rewards, let more people know about the program and turn customers into brand advocates.

Using social media the right way will build consumers’ trust in your brand, build your brand reputation and showcase your company’s values. When you add your customer loyalty program to the mix, you are able to reward new and returning customers with prizes that matter most to them, encouraging them to continue engaging with your brand.

Millions of people use social media daily — your brand can meet them right where they are! 

Indiana Lee is a writer, reader, and jigsaw puzzle enthusiast from the Pacific Northwest. An expert on business operations, leadership, marketing, and lifestyle, you can connect with her on LinkedIn.