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How online marketing grew my business
When my business partner and I started two contracting companies in the Denver area a couple of years ago, we were ready to work hard to make a name for ourselves. We utilized traditional marketing sending out mailers, running newspaper ads, attending tradeshows and buying listings in the yellow pages. We also spent a lot of mone[...]
CEO of the Year 2012: Medium company finalists
(Now in its eighth year, the ColoradoBiz CEO of the Year award seeks to recognize outstanding professional achievement and community impact while taking into account obstacles surmounted, career-long body of work or other unique elements of the CEO’s life and work. Nominations from Colorado’s business community, ColoradoBiz rea[...]
Best of the web: Why every brand-conscious business should blog
Despite the evidence in favor of blogging, with the rise of Twitter and Facebook, many brands are reluctant to blog. While blogs can be a lot of work, they provide a foundation for information on the Web and an owned platform for your social business. Hubspot’s 2010 "The State of Inbound Marketing Survey" found that: • 77 p[...]
Online customers: How to catch ’em and keep ’em
Not long ago, the Yellow Pages was one of the best way for a small business to get noticed by customers. Businesses vied with each other to have the first listing that customers would see in their category. The race to be first in a category led to businesses naming themselves AAAA Towing Services or AAAAA Plumbing Contractors. T[...]
Oscar marketing 2012: Part 2
(Editor's note: This is the second of two parts. Read Part 1.) Continuing in our New Year optimism for improved economic times and healthier customer relationships, here are several opinions from industry experts on using social media to boost your business effectiveness: Topic: crowdsourcing.Peter H. LaMotte, President, GeniusRocket[...]
Realigning with your strengths
Integrity Electrical Solutions (www.integrityele.com) emerged from the ashes of the abrupt closure in early 2010 of McBride Electric. A Denver-area icon since the late 1960's, McBride had offices in 11 cities nationwide. A successful business model of being a premier electrical service provider that built McBride's reputation had g[...]
A recession success story
Intertech Plastics, Inc. is an example of how a mid-sized manufacturing firm proactively managed their business through the recession to exit an even stronger company. They made some gutsy decisions to invest in their business through regular strategy sessions, investment in technology, and careful management of expenses. Intertech [...]
Tech startup: Trada Inc.
INITIAL LIGHT BULB Born in Scotland, raised in California and educated at M.I.T., serial entrepreneur Niel Robertson has another hit on his hands. He sold his first Internet startup, Web-performance monitor Service Metrics, at the top of the market in 1999, then had less success with his second one, software-patch facilitator Newm[...]
Top six reasons why every brand should blog
Hubspot's 2010 "The State of Inbound Marketing Survey" found that: • 77 percent of Internet users read blogs• Blogs yield an average ROI of 600 percent• Companies that blog have two times the number of inbound links versus companies that don't• 46 percent of companies with blogs have acquired customers from a blog-generated l[...]
A recession success story
Many companies have had to reinvent themselves over the past three years. Mail Masters is an example of how one small firm transformed itself and is seeing the benefits of making change. Their business was down 45 percent in sales in 2009 from 2008, and they needed to make change quickly to preserve cash, grow sales and start making[...]
The final deadly social media sales mistake
What role does video play in your social media strategy? If your answer is "what video?" or worse, "what strategy?" you are missing out on a huge opportunity to attract and create new business. The web has a voracious appetite for video right now (nearly two billion people tune into YouTube each day) and as a business owner or sales[...]
Why you need a content strategy
There's an unimaginable amount of content on the Internet, and brands, publishers and users are contributing more each day. With all of this information available, competition for attention increases and it becomes more difficult to get your brand in front of a new audience. The fact of the matter is, you have to rely on other websit[...]
So you want to be a YouTube star?
YouTube is the number two search engine. Video gets a higher SEO ranking than other content. Video allows prospects to see more of your personality and determine if you are a right "fit" for their business. Your competitors are on YouTube. As a business owner or salesperson today, there are many good reasons to create a video and la[...]
Steal this idea
The Colorado Software and Internet Association threw its annual DEMOgala at the Hyatt Regency in downtown Denver in October, featuring 40 speakers and panelists as well as a dozen lunchtime demos by tech startups from Colorado and elsewhere. "Oftentimes in Denver, we think we're not as good as fill-in-the-blank city," said CSIA Pre[...]
Facing up to Facebook
Facebook is omnipresent, and seemingly on a trajectory toward omnipotent. "The Social Network," the much-buzzed-about Facebook movie, just premiered at the New York Film Festival last month. Everybody and their mother seems to be on the website - literally. Women in their 50s and 60s are the fastest-growing demographics on Facebook.[...]
Five cheap and easy ways to grow your biz
I meet with many business owners that are frustrated by the lack of sales and the fact that this has been going on for over two years. During our initial meetings we discuss the activities they are currently undertaking to increase business. The response from many is something like, "We cut all our marketing and sales activities to [...]
Ten great ways to optimize your internet presence
Former U.S. Congressman Tip O'Neill famously coined the phrase "All politics is local." In much the same way, retail and service companies are quickly coming to realize that all marketing is local. With the recent rise - and soon to be explosion - in GPS/mapping-enabled smart phones and drastic changes in the way Google searches t[...]
