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5 Essential Strategies to Enhance Digital Customer Experience for eCommerce Success
If you run an online store, you don’t have the face-to-face opportunity to engage your customers and sell products. Instead, you need to make transactions easy and frictionless. These five digital customer experience strategies will show you how. READ: Unlocking Brand Loyalty — Enhancing Customer Experience in the Digital Age W[...]
Elevate Your Online Brand: How Social Media Marketing Can Boost eCommerce Sales
For eCommerce business owners, mounting competition in the virtual retail space makes it increasingly challenging to boost their online sales. Do you struggle when it comes to winning a new customer and retaining your existing ones? If so, you're not alone. Forward-thinking entrepreneurs and digital marketers are already leveragin[...]
Mastering SEO: How to Build a Quality Backlink Profile and Boost Your Website’s Performance
Search engine optimization (SEO) is crucial for online business success. Building a quality backlink profile, which consists of inbound links from other websites, is a key factor in improving search engine rankings and driving organic traffic. The link between backlinks and SEO performance is well-established, with 55% of busine[...]
Mastering Backlinks: The Key to SEO Success and Enhanced Online Visibility
Search Engine Optimization (SEO) is crucial for online business success. Acquiring high-quality backlinks, which are inbound links from other websites, is a key factor in improving search engine rankings and driving organic traffic. Plus, the link between backlinks and SEO performance is well-established, with 55% of businesses r[...]
Why Robot Can’t Sell: 6 Reasons AI Isn’t Ready to Replace Your Product Writer
Imagine this: You're browsing for a new pair of running shoes. You come across a product description that reads: "Experience optimal comfort and performance with our revolutionary running shoes! These shoes have premium materials and will propel you to new heights. Order yours today!" Something feels off. Why? It's generic, lacks [...]
11 Essential Questions to ask eCommerce Web Developers
Whether you are planning to launch an eCommerce website or revamp an existing store, partnering with skilled and reliable professionals can make all the difference in the success of your online business. However, finding the right talent is challenging due to the different capabilities and experiences of eCommerce web developers. [...]
Colorado Companies to Watch Celebrates 16 Years of Building a Strong Community of 2nd Stage Companies
Step into the vibrant heart of Colorado's business realm where dreams transform into reality. This enchanted land, fueled by ambition, resilience and an unyielding drive is where the Colorado Companies to Watch shines its spotlight. Here, we don't just acknowledge; we celebrate the daring warriors of the business world — the remark[...]
New Consortium Launches Colorado Hub for Health Impact to Attract Health Innovation Companies to the State
Colorado Hub for Health Impact, a new national economic development campaign elevating Colorado as America’s epicenter for life sciences innovation launches today. The campaign emphasizes Colorado’s leading innovation talent, central location, robust infrastructure, collaborative community, reasonable costs and unmatched quality[...]
Governor Polis, OEDIT Announce 180 Small Business Accelerated Growth Program Grants
Today, Governor Polis and the Office of Economic Development and International Trade’s (OEDIT) Business Support division announced 180 Small Business Accelerated Growth Programs grants to support small businesses in Colorado. Consisting of 113 Access to Capital grants and 67 Digital Marketing grants, these $5,000 awards wil[...]
Scale Your Startup With These Essential Smart Tech Strategies
New business startups in Colorado have many challenges in the modern marketplace. But they have one advantage that older startups don’t have: a plethora of innovative technology that can help build their businesses. There are thousands of cutting-edge tools available, which means the biggest difficulty might be choosing the right [...]
How to Edit Product Videos that Boost Sales for E-commerce Businesses
Forget static product images, the future of e-commerce belongs to dynamic, engaging product videos. According to a Wyzowl report, 82% of people have been convinced to buy a product or service after watching a video. Product videos have become a crucial part of any e-commerce business’s marketing strategy. However, creating comp[...]
Is the Future of Luxury Sports Suites Less… Luxury? Or Just More Practical?
The Broncos are down by seven against the Texans with just 12 minutes to go, but Russell Wilson and Co. are on the march, staring down a first-and-ten on the opponent’s 22-yard line. On the lookout for a one-on-one matchup, Wilson scans the defense. And then sees it: Wideout Eric Saubert, lined up in the slot position, covered by a[...]
ERP Testing Best Practices: A Blueprint for Success
More and more companies across industries are adopting Enterprise resource planning (ERP). According to Statista, the ERP software market is expected to reach $49 billion by the end of 2023. But since ERP adoption is such a lengthy and complicated project, many companies can neglect to ensure their ERP solution’s accurate functioni[...]
Mastering Customer Retention Strategy: The Key to Sustainable Business Growth
According to a recent Statista report, in 2022, the most profitable industries in Colorado were finance, insurance and real estate. No matter the industry or location, repeat customers are the driving force behind all thriving businesses and organizations around the globe. The latest research backs this up, revealing around 73% of co[...]
How to Balance Your Day Job and Side Hustle for Entrepreneurial Success
Having a full-time job and a side hustle is exciting yet challenging. How do you stay productive and balanced, avoiding burnout or conflict with your employer? Read on for a quick overview of the benefits of side hustles and how to pick one that suits you. Plus, you can juggle your day job and side hustle with some practical tips on [...]
CRM-Metaverse Integration: What You Need to Know for 2024
As we enter 2024, the digital world is profoundly transforming. Customer Relationship Management (CRM) systems and thе metaverse arе kеy playеrs in this evolution. You may have heard these tеrms individually, but their convеrgеncе is important in reshaping how businesses operate and interact with customers. Let's break down[...]
Cracking the Code of Business Marketing: 10 Strategies for Success in a Dynamic Landscape
In the dynamic world of business, marketing stands as the cornerstone of success. Effective marketing strategies can propel a business to new heights, connecting products or services with the right audience and driving growth. But with the ever-evolving landscape of consumer behavior and technology, how can businesses crack the code [...]
How the Metaverse is Revolutionizing Industries: From Sci-Fi Fantasy to Digital Reality
The metaverse, once considered a distant sci-fi concept, is rapidly becoming a reality in the digital landscape. This interconnected virtual realm, where individuals can interact, socialize and engage in various activities, is poised to revolutionize the way we perceive and experience the internet. In 2023, the metaverse is already r[...]
Supporting Small Businesses Across Colorado: Polis Administration Awards 40 Digital Marketing Grants
Governor Polis and the Business Support division of the Colorado Office of Economic Development and International Trade (OEDIT) recently announced the 40 recipients of the digital marketing grant that is distributed through the Small Business Accelerated Growth Program. This grant awards small businesses in Colorado $5,000 to help [...]
How to Generate Qualified Leads for a Small Business: 3 Easy Tips
According to a 2021 HubSpot State of Marketing survey, 50% of small business owners say generating qualified leads is their primary digital marketing goal. But generating leads is a top challenge for 41% of content marketers. So, For the growth of a small business, understanding how to generate qualified leads should be a top priorit[...]