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Cultivating a Values-Driven Culture: How Neuro-Inclusion Enhances Business Success
In today's fiercely competitive business landscape, success is often measured by financial metrics, market share and innovation. These are necessary, for sure, but I’d like to dive into something that carries a little more weight, in my opinion. I’m talking about values. Specifically how including neuro-inclusion into your [...]
Video Analytics: Leveraging Data to Optimize Your Video Marketing Strategy
No matter how good you think your video marketing strategy is, it’s not enough to rely on your intuition. Data and analytics are essential to make informed decisions, optimize your campaigns and ensure your videos are making an impact. Whether your goal is to drive conversions, increase brand awareness or boost engagement, with [...]
New Study Shows U.S. Businesses Are Slowly Implementing AI — and Colorado is Leading the Charge
The rate of businesses in the U.S. using AI is still relatively small but growing rapidly. A new paper by U.S. Census Bureau researchers says overall use of AI by businesses in the U.S. rose from 3.7% last fall to 5.4% in February. Leading the way were firms in information technology and professional services, and in locations lik[...]
How to Position Your Business for Sale: 6 Preemptive Exit Planning Strategies You Can Implement Today
One strategic imperative transcends the immediate plans for scaling a business: positioning the business to sell. Importantly, this goes beyond the misconception that exit planning is solely about exiting or selling the business. But here's the truth: Exit planning isn't solely reserved for those at the brink of departure. Even for[...]
Navigating the Impact of Tip Inflation: The Rise of Gratuity Expectations in Colorado and Beyond
For all my life, what with all of the various jobs I have had over the decades, for whatever reason I have never had a job where I received tips, or gratuities, as part of my income. I have been around tipping, of course, as I have had many friends over the years who were food servers, or caddies, or any number of service industry[...]
5 Essential Strategies to Enhance Digital Customer Experience for eCommerce Success
If you run an online store, you don’t have the face-to-face opportunity to engage your customers and sell products. Instead, you need to make transactions easy and frictionless. These five digital customer experience strategies will show you how. READ: Unlocking Brand Loyalty — Enhancing Customer Experience in the Digital Age W[...]
GenXYZ Nominees Thrive: Jennifer Chang (2010) — Where is She Now?
Everyone was right when they predicted bright futures for these executives, entrepreneurs and nonprofit leaders. Ten-plus years after ColoradoBiz profiled these Top Young Professionals of Colorado, we revisited several to see where their career paths led them and what they are doing now. Some are with the same companies; others h[...]
Metro State Unveils ‘Cannabis Hospitality’ Program
A new certificate program at Metropolitan State University of Denver aims to serve as a catalyst in reviving the state’s reputation as the “Silicon Valley of Cannabis.” READ: Weathering the Storm — How the Colorado Cannabis Industry Can Thrive Amidst Market Disruption MSU Denver will be the first higher-education institutio[...]
Elevate Your Online Brand: How Social Media Marketing Can Boost eCommerce Sales
For eCommerce business owners, mounting competition in the virtual retail space makes it increasingly challenging to boost their online sales. Do you struggle when it comes to winning a new customer and retaining your existing ones? If so, you're not alone. Forward-thinking entrepreneurs and digital marketers are already leveragin[...]
Future-Proof Your Company: 5 Key Strategies for Business Success in 2024
The world and the economy never stop evolving, and in 2024, customers expect more than just great products. Recent studies show that over 70% of consumers want to buy from companies that align with their values, especially in health, sustainability and digital innovation. This shows us the importance of understanding what people [...]
Family Owned Companies: Graebel Companies
For this issue’s Family-Owned Companies feature – an annual ColoradoBiz staple we’re focusing on family businesses that are at least 50 years old, a fact that, by itself, makes them exceptional: According to a study by the Cornell SC Johnson College of Business, the average lifespan of a family-owned business is 24 years. Th[...]
How to Utilize Geotargeting in Advertising Campaigns
You wouldn’t dream of throwing money behind an ad campaign targeted at anyone and everyone roving the web, right? Targeting is a core and necessary part of designing high-performance advertising campaigns, and expert advertisers are adept at understanding the ideal audience for a campaign’s goals and building accordingly. Whi[...]
In Fort Collins, Small-Box Mercantile is the Latest in One-Stop Shopping
Along with a rebound in brick-and-mortars, Fort Collins is experiencing an interesting small biz trend as local owners band together to deliver a mercantile shopping experience opposite the big-box variety. 2020 wasn’t exactly the ideal year to takeover Bloom Floral Boutique, but if there was a bright side to doing business during[...]
Building a Strong Foundation for Your Business: 6 Essential Values You Should Embrace
In today's fiercely competitive business landscape, success is often measured by financial metrics, market share and innovation. These are necessary, for sure, but I’d like to dive into something that carries a little more weight, in my opinion. I’m talking about values. What are your company's values? Values often determin[...]
Why Robot Can’t Sell: 6 Reasons AI Isn’t Ready to Replace Your Product Writer
Imagine this: You're browsing for a new pair of running shoes. You come across a product description that reads: "Experience optimal comfort and performance with our revolutionary running shoes! These shoes have premium materials and will propel you to new heights. Order yours today!" Something feels off. Why? It's generic, lacks [...]
5 Key Steps to Develop a Winning Business Plan in 2024
The world and the economy never stop evolving, and in 2024, customers expect more than just good products. Recent studies show that over 70% of consumers want to buy from companies that align with their values, especially in health, sustainability and digital innovation. This shows us the importance of understanding what people dema[...]
11 Essential Questions to ask eCommerce Web Developers
Whether you are planning to launch an eCommerce website or revamp an existing store, partnering with skilled and reliable professionals can make all the difference in the success of your online business. However, finding the right talent is challenging due to the different capabilities and experiences of eCommerce web developers. [...]
Former FirstBank CEO Announces His Retirement From the Bank After 37 Year Tenure
FirstBank, one of the largest privately held banks in the nation with a focus on “banking for good”, announced Jim Reuter is retiring from FirstBank after seven years as Chief Executive Officer (CEO) and 37 years with the organization. The board elected President, Kevin Classen, as the new CEO, and Chief Digital Officer [...]
How 4 Different Industries Use Social Media Data Mining — and How You Can Too
With so much information available on platforms like X, Facebook, Instagram and LinkedIn, social media data has become a crucial asset for companies that aim to stay relevant in today's rapidly evolving market. Social media data mining helps in discovering trends and patterns and deducing actionable insights that help brands improve [...]
Governor Polis, OEDIT Announce 180 Small Business Accelerated Growth Program Grants
Today, Governor Polis and the Office of Economic Development and International Trade’s (OEDIT) Business Support division announced 180 Small Business Accelerated Growth Programs grants to support small businesses in Colorado. Consisting of 113 Access to Capital grants and 67 Digital Marketing grants, these $5,000 awards wil[...]
