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5 Metrics for Measuring the Success of Emotional Marketing
About 31% of advertisers report significant profit gains when using emotional marketing. However, emotional or emotive marketing might seem like a less tangible approach to marketing, as far as ways to measure its success. You're not just looking at sales or website traffic — you're delving deeper into sentiment analysis, social [...]
Is the Future of Luxury Sports Suites Less… Luxury? Or Just More Practical?
The Broncos are down by seven against the Texans with just 12 minutes to go, but Russell Wilson and Co. are on the march, staring down a first-and-ten on the opponent’s 22-yard line. On the lookout for a one-on-one matchup, Wilson scans the defense. And then sees it: Wideout Eric Saubert, lined up in the slot position, covered by a[...]
An Essential Guide to Business Impact Analysis (BIA): What it is and Why it Matters
If a global pandemic has taught us anything, it is to expect the unexpected. In the business world, it is important to understand future possibilities, including worst-case scenarios, in order to minimize the impact on your business. This is where business impact analysis (BIA) comes in. But what exactly is business impact analysi[...]
Beyond the Basics: 7 Innovative Apps to Help Scale Your Business
Modern businesses must constantly innovate to stay ahead of the curve. The right technological tools can mean the difference between growth and stagnation. As an experienced voice in the business and tech community, I've witnessed the transformative power of apps in scaling operations, enriching customer interactions and refining man[...]
Essential Tips for Starting a Business: How to Ensure Longevity and Sustained Growth
Launching a business is an exciting step for many entrepreneurs. It’s the result of years of planning and, if you play your cards right, can put you on the path towards financial freedom and generational wealth. However, data collected by the Colorado Secretary of State shows that 175,650 new businesses started in the state in 20[...]
Grand Junction’s Diverse Culinary Tapestry: Immigrant-Owned Markets and Ethnic Eateries Transforming Colorado’s Food Scene
When third-generation Japanese-American Carol Leinberger began teaching Japanese and Chinese food cooking classes in 1976, she opened a small grocery store in Grand Junction so her students could access the ingredients she used. Back then you couldn’t find water chestnuts or fresh bean sprouts locally, she recalls. Interest in s[...]
B2B Social Media Marketing: A Strategic Approach for Niche Industries
For many marketing folks, organic social posts are the bane of their job. Company leaders want to see activity, lots of it, and it better be good. But your customers don’t seem to care that much, and it’s hard to get follows and likes. The algorithm keeps changing, and those who do follow the brand often don’t see your posts. I[...]
Why is Colorado Providing Free English Training to Small and Mid-Sized Businesses?
Colorado has two open positions for every unemployed person — a challenge felt by local employers as they seek to fill critical roles. While the state is targeting millions of grant dollars to aid businesses in training workers, one state-supported program may provide employers with the key to unlocking a largely overlooked talent [...]
Mastering Video Advertising: Strategies for Unbeatable Impact and ROI
In today's digital landscape, video advertising has become an indispensable tool for businesses aiming to connect with their audience and drive exceptional results. The power of video to engage, inform and entertain is unparalleled, making it a key component of successful marketing campaigns. This article delves into the world of vid[...]
Mastering Customer Retention Strategy: The Key to Sustainable Business Growth
According to a recent Statista report, in 2022, the most profitable industries in Colorado were finance, insurance and real estate. No matter the industry or location, repeat customers are the driving force behind all thriving businesses and organizations around the globe. The latest research backs this up, revealing around 73% of co[...]
Opening a Dispensary Business: Everything You Need to Know
Starting a dispensary business can be a lucrative venture, but it requires careful planning and execution. This article will outline the steps you need to take for opening a dispensary business. Understand the legal requirements for dispensary businesses Before diving into the world of dispensaries, it's crucial to understand the le[...]
Top Company 2023: Technology / Software / Telecommunications
Now in its 36th year, ColoradoBiz magazine’s Top Company Awards program recognizes businesses and organizations based in Colorado or with a significant presence in the state that are leading the way in their fields, as demonstrated by financial performance, notable company achievements and community engagement. To be considered,[...]
Top Company 2023: Professional Services
Now in its 36th year, ColoradoBiz magazine’s Top Company Awards program recognizes businesses and organizations based in Colorado or with a significant presence in the state that are leading the way in their fields, as demonstrated by financial performance, notable company achievements and community engagement. To be considered, T[...]
Celebrating National Disability Employment Awareness Month — 7 Reasons to Embrace Neurodiversity in the Workplace
National Disability Employment Awareness Month (NDEAM) is celebrated every October, serving as a time to recognize and promote the contributions of individuals with disabilities in the workforce. At a time when DEI programs are popping up everywhere, still only 4% of DEI programs include disability. Additionally, 40% of neurodistinct[...]
How to Use LinkedIn As a CEO: Turning ‘Connections’ into ‘Profits’
After seeing my content on LinkedIn, a friend whom I hadn’t spoken to in 20 years connected me with a lead who trusted his recommendation and became a high-value client. Had I not made that post on LinkedIn, my company would have lost out on a $50,000 business opportunity. CEOs and other C-suite leaders are hesitant to put themse[...]
CRM-Metaverse Integration: What You Need to Know for 2024
As we enter 2024, the digital world is profoundly transforming. Customer Relationship Management (CRM) systems and thе metaverse arе kеy playеrs in this evolution. You may have heard these tеrms individually, but their convеrgеncе is important in reshaping how businesses operate and interact with customers. Let's break down[...]
The Best Loyalty Program Promotion is Your Social Media — Here’s Why
In a 2022 study, 70% of Americans considered loyalty programs a top factor in loyalty toward their favorite brands. Loyalty programs improve customer retention, the lifetime value of a customer, customer satisfaction and brand reputation. However, simply having a loyalty rewards program isn’t enough. You need to promote it regularl[...]
Mastering Success in Finance: 4 Essential Marketing Tips for Financial Businesses
Customer and consumer behavior is constantly evolving. While this is a good thing in terms of customer demand and engagement as people seek out new businesses and products, it can be challenging to know how to attract or maintain customers. When combining the now ever-present, globally based marketplace, it can become a stressful tas[...]
Unlocking the Power of Conversational AI: 6 Game-Changing Applications for Your Business
It’s no secret that we’re living through a period of extraordinary digital transformation. Foremost among the new technologies that have captured global interest? Conversational AI. The attention is definitely warranted. Conversational AI is versatile and powerful — and it’s already drastically changing how we work. Tod[...]
Top Company 2023: Health Care
Now in its 36th year, ColoradoBiz magazine’s Top Company Awards program recognizes businesses and organizations based in Colorado or with a significant presence in the state that are leading the way in their fields, as demonstrated by financial performance, notable company achievements and community engagement. To be considered, T[...]
