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Recent Articles from Ali Longwell
Revamping Tradition for a New Audience
A landmark of Fort Collins since 1923, the Armstrong is now the city’s oldest functioning hotel. For being so historic, though, there’s nothing stagnant about this place.
Experiential Marketers on the Move
The idea came to Troy De Baca in a dream. He chased down an ice cream truck and ordered a Rocket Pop and a Fudgsicle.
What’s Old is New Again: Reviving the Cemetery
Established in 1890, Fairmount Cemetery is one of Colorado’s oldest cemeteries. When it was founded, cemeteries were more than places where people would go to grieve their deceased relatives.
A Colorado State of Wine
The state of wine is changing for the better in Colorado. Our reputation for having poor quality wines has finally shifted after decades of hard work from our state’s winemakers. While the majority of local wines have gotten a bad rap in the past, Colorado’s wine scene is finally emerging, shedding light on our overlooked wine regions. In 2018, Wine Enthusiast magazine and Vogue magazine name[...]
Who Let the Dogs Out?
We know how obsessed Millennials are with their “fur babies”—from pets with their own Instagram accounts to doggie daycares.
“Luz de Denver” Installed in Riverfront Park
The Riverfront Park Community Foundation has installed “Luz de Denver,” (Light of Denver) a permanent version of artist Jorge Marín’s “Wings of México.” in Denver’s Commons Park.
A Gourmet Find in a Most Unexpected Place
The 4,000-square-foot store has double the profit margin of the grocery industry standard.
Ski Seance
There are few trickier tasks in Colorado business than resurrecting one of the state’s 100-plus ghost resorts.
Executive Wheels: A Worthy Pickup Competitor, and Made in the USA
All of my apprehensions melted away the very minute I got into the Tundra and drove it around the block
Executive Wheels: Great Base Vehicle, Suspect PHEV System
The Outlander itself – available in a gasoline engine format – just might be the ticket for someone looking for a mid-sized SUV, but this PHEV – Plug-in Hybrid Electric Vehicle – is another matter.
Workplace Culture: A Case Study
Whether or not you are intentional, deliberate and consistent about building and engaging your culture – it exists – and is impacting your business performance.
