Recent Articles from Aubrey Gordon
News
September 12, 2017
Why Influencer Campaigns Matter for Brands Big and Small
When executed properly, influencer campaigns can have a huge impact on public awareness of your brand, and, ultimately, on your business’ bottom line.
News
May 24, 2017
Social media: Trust your strategists or summer employees?
l media is one of your brand’s most direct touch points with customers. It’s quickly becoming an arm of many brands’ customer service departments, as social media managers are frequently on the front lines when complaints or reports surface on social media. Plus, the content a brand proactively pushes out clearly shapes public perception.