Recent Articles from Francis King
An Essential Guide to Business Impact Analysis (BIA): What it is and Why it Matters
If a global pandemic has taught us anything, it is to expect the unexpected. In the business world, it is important to understand future possibilities, including worst-case scenarios, in order to minimize the impact on your business. This is where business impact analysis (BIA) comes in. But what exactly is business impact analysis? What is […]
How to Utilize Color Psychology to Boost Your Digital Marketing Efforts
When creating an online presence for your business, there are a lot of things to consider. From the font you use and how you talk to your audience to what products you sell and who exactly you’re targeting. The list goes on. But what if we told you that colors, too, can play a big […]