Recent Articles from Jill Brooks
Tips for Inheriting a Business: Navigating the Emotional and Strategic Challenges
Inheriting a business can stir a complex mix of emotions. Amidst the grief of losing someone close, there’s often a sense of overwhelm, coupled with the realization of a significant opportunity. It’s a pivotal moment, demanding sensitive handling and strategic planning to navigate the future of the business you now find yourself at the helm […]
How Does Google’s Quality Score Impact Customer Experience?
Google’s Quality Score is a crucial element of digital marketing, and it impacts not only the success of a business’s advertising efforts but also the customer experience. READ: Improving Your Customer Experience and Boosting Satisfaction — 3 Easy Tips The components of Google’s Quality Score Google’s Quality Score is determined by three main factors: ad […]
Using Video in Email Marketing Campaigns: Best Practices and Benefits
Email marketing campaigns have been a staple in the world of digital marketing for years, and for good reason. However, as consumers become more visually driven, it’s important to consider new ways to engage with your audience. That’s where video marketing comes in. READ: Is B2B Email Marketing Dead? By combining email and video marketing, […]