Recent Articles from Rhiannon Hendrickson
Boost Your Organization’s Impact with a Successful PR Strategy: A Guide for Purpose-Driven Businesses
If your organization is doing important work and making the world a better place, you should prioritize PR strategy. By sharing your stories and expertise, you’ll increase awareness of who you are and what you do, boost your credibility and reputation, gain influence, and ultimately, make a greater impact. After all, isn’t helping more people […]
Sharing your expertise: When to speak and when to listen
Many of us are eager to share what’s on our mind and include our voice in the story but are we needlessly drowning out the voices of those with true and actual authority on the topic? Although we mean well, are we actually doing harm? Instead of jumping in, we should first listen and seek to understand.
Why you should consider putting your CEO in the spotlight
Expert positioning is a facet of an overall PR strategy that builds visibility, credibility and recognition for the leadership of a company or organization. In other words, putting the CEO in the spotlight not only adds a voice to the company, but it gives a voice to the industry and earns them an authority position as a go-to expert in their field.
Top nine ways to make the most of your press coverage
Both start-ups and well-established business seek press coverage for their products and services, and a feature story in a well-respected publication can be much more effective in generating sales than traditional forms of advertising.