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5 Mindful Marketing Tactics for Keeping Customers Connected During Temporary Business Closures
Running a local business is a rewarding experience, but it’s often filled with challenges. Among these will be the occasional need to temporarily close your business. In some cases, this […]
From Clicks to Conversions — How to Craft an Effective Online Advertising Strategy
Online advertising has become a crucial part of digital marketing. According to a report by eMarketer, worldwide digital ad spending is projected to grow from $332.84 billion in 2021 to […]
What are Your SEO Content Gaps? Plus, 3 Ways to Fix Them
An SEO content gaps analysis is all about identifying topics and additional content that may be missing from your existing content library. This will assist you in identifying new opportunities […]
7 Reasons Local SEO is Excellent for Small Businesses
It’s no secret that proper SEO practices are crucial in the modern business landscape, and local SEO has gained immense traction during the last decade for many reasons. Among them, […]
This is Why Your Website Isn’t Getting Any Traffic — And 3 Ways to Fix That
In today’s digital world, your small business website is everything. Your site should represent your brand, attract new customers, and convert visitors into leads. After all, you can’t do business […]
4 Tips for Rebranding Your Business – And What It Reminds Us About Entrepreneurship
As entrepreneurs, our businesses grow and evolve in ways we never expected. Our business plans, products and services, even the very identity of our ventures, are constantly changing — that’s […]
Is B2B Email Marketing Dead?
Email marketing in the B2B sphere is one of those constantly-analyzed topics in the modern marketing world. However, in the past few years, B2B marketers have been getting more into […]
The Serious Business of Shopping Small
We all know the benefits of shopping small – it supports members of our own community, puts money directly into the local economy, and is the best way to discover […]
How To Deliver a Personalized Subscription Experience
According to a recent Brightbank survey, “98% of consumers subscribe to a streaming service.” With so many people taking advantage of subscriptions, more and more brands are emerging with their […]
Organic Search Vs. Paid Search — What’s the Difference?
Today, marketing efforts are a far cry from what they once were. While businesses used to pour most of their marketing dollars into television, radio, and print ads, the internet […]
Determining Your Business’s Target Market – Why It’s Necessary and How To Do It
Imagine a company, let’s say a mortgage brokerage, had been running ads on Facebook to a broad audience. Their ad read, “Get into your dream home today.” They couldn’t understand […]
Taking a customer-first service approach during unprecedented times
The 2020 KPMG U.S. Customer Experience Excellence (CEE) report, which identifies the top performing brands and industries in terms of customer experience based on a survey, utilizes Six Pillars of experience that explain how companies navigated the new environment and how they performed in terms of customer experience. Organizations that master the Six Pillars grow more quickly, manage costs bette[...]
