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Recent Articles from Ali Longwell
What should your digital marketing strategy be during coronavirus?
Marketers have had to completely rethink what they say, to whom, and how they say it. The stakes have never been greater. Here are several tips and tricks to help guide your marketing strategy amid the pandemic.
Evaluating fear and how you face it
Cows run from storms, buffalo's run towards the storm and through it. Are you a buffalo or a cow? The choice is yours and will make all the difference in the outcomes you experience.
When layoffs abound, compassion is critical
The trajectory of COVID-19 remains uncertain around the world. Published spending cuts typically impact employee headcount and whether or not this pandemic results in the layoff of one or hundreds of individuals, how employees are treated during this time can pay long-term dividends to a company’s future brand and recruiting efforts when the market does recover.
How to protect your business and family through proper planning
Here’s the truth: although nobody wants to think or talk about it, considering what would happen to your business upon your death or in the event of your incapacity is one of the single-most important things you can do for your business.
Should you stop recruiting during COVID-19? Definitely not.
When the good times are back, you will still be dealing with the same skills and inventory shortages and competing to win the best talent. Even in hard times, the best people are in demand. Don’t wait for an opening to reach out to them. You need to cultivate good talent over time.
3 conversations to have with your banker during COVID-19
Here are several questions and conversations that you should be having with your banker about your business, the impacts of COVID-19 and what the future holds.
How to manage a remote team for the first time
Still, the current coronavirus outbreak marked the first time many managers had to coordinate operations entirely online. Chances are that the transition wasn’t exactly seamless. But while these circumstances are atypical—and temporary—remote work is here to stay in some form or another.
3 Telehealth Tips Connected to COVID-19
Telehealth may be especially helpful as an initial option for medical advice related to COVID-19 and to help evaluate other possible health issues, as well as to assist the 20% of the U.S. population that lives in rural areas. To help people more effectively take advantage of this technology during the evolving COVID-19 situation, here are three tips to consider.
How Locavore Delivery is supporting local farmers, one delivery at a time
While the Golden-based Locavore Delivery didn’t have the pivot its business model, coronavirus did emphasize a new avenue for the pasture-raised meat delivery company to help farmers feeling the impact of the pandemic.
CARES Act stimulus payments: What to know and what to watch for
To help those encountering economic hardship due to the coronavirus pandemic (COVID-19), President Trump and the U.S. Congress passed a $2 trillion stimulus package, known as the CARES Act. While the distribution timing of the direct payments may vary from area to area, the stimulus package takes effect the week of April 13, 2020.
6 Questions with Colorado Women’s Hall of Fame Inductee Gale Norton
As the Colorado Attorney General she helped negotiate a $206 billion national tobacco settlement; won a court victory against the federal government to clean up the hazardous waste at Rocky Flats and the Rocky Mountain Arsenal. As US Interior Secretary she resolved a 70-year water dispute between Colorado and California; and much more.
The 2020 Hyundai Venue doesn’t have enough flair
The Venue, even in the upgraded trim, is a pretty Spartan offering. It’s a classic small, subcompact car with a SUV body.
