Free Newsletter
Recent Articles from Liz Wendling
Three steps to overcome your fear of selling
Sales fear is rampant these days. The economy has sparked fear and caused panic with many salespeople and business owners. This fear and panic is being strengthened by customers who have drastically altered their buying habits. When times are tough, it becomes more challenging to sell but now is n...
Great marketing plan, lousy sales strategy
Without a marketing plan, you can’t attract and retain customers. Without good sales techniques and a solid strategy to close those customers, your efforts will be stalled. Your marketing efforts may be producing great leads, but if you don’t know how to switch gears to close the sale, you won’t p...
Do you need sales rehab?
The first step is the hardest: admitting you have a problem. How do you know when you have a selling problem? 1.You’ve taken sales training, attended webinars and read the latest books and yet you can’t seem to close the gap between what you know and what you are actually able to put into practic...
Three ingredients of highly effective emails
Email is an effective way to increase brand awareness, leads and sales, but many businesses don’t get the response rate they are looking for because their approach is weak, worn-out […]
Your customers are buying you!
When a customer makes a buying decision and chooses to work with you, generally it’s not because you have the best product or service, the lowest price or delivered the […]
Don’t buy the money excuse
The most common objections heard around the world is, “I cannot afford it,” “It’s not in my budget,” or “It’s too expensive.” This may come as a surprise, but when […]
The four keys to sales trust
Trust is the single most important prerequisite for creating buyer/seller relationships that produce big results with less time and effort. Do your potential customers trust what you say? Do they […]
The power of the follow-up
Following up is a critical part of the sales process, but unfortunately, it’s become the most neglected. There are many reasons why sales are lost, but the biggest reason is poor […]
Instant sales karma
Telling the truth! It sounds like the simplest thing in the world, but being honest with salespeople seems like a real challenge these days. Business owners think salespeople are liars […]
The leap from salesperson to sales manager
Are you taking your best salesperson and making them your new sales manager? If so, that move could be a costly mistake if your selection is based on sales performance […]
Hey, cold callers – It’s not about you!
Cold calling is still a form of business development, and it won’t be going away anytime soon. In some cases, it’s very effective; in others, not at all. In the […]
How the sales world is like dieting
The sales world can be a lot like dieting and working out. Sales, like dieting and working out, takes dedication, commitment, discipline and knowing when you are off track. If […]
