Recent Articles from Liz Wendling
Top five networking no-no’s
Networking is a powerful and productive way to build professional relationships and generate new business opportunities. It’s a reciprocal process based on the exchange of ideas, advice, contacts and referrals. […]
Following up isn’t optional
What’s your excuse for not following up? These days everyone seems to have one. Some of the tired and overused excuses are; too busy, not enough time, didn’t get around […]
The secret sales sauce
Developing trust is absolutely essential to building a thriving business and is part of a solid foundation in the sales process. While trust means different things to different people, qualities […]
Three hot tips for cold-call success
Let’s face it, nobody really enjoys making cold calls, and nobody likes getting them. But they’re a part of doing business, and they’re not going away anytime soon. Making a […]
Start sweating the small stuff
Many of us have heard that we shouldn’t sweat the small stuff. But how do you know what is small and what is not? How do you know if you […]
Mama, don’t let your babies grow up to be salespeople
I do not know about you but, when I was young, I do not recall hearing anyone say they wanted to be a salesperson when asked the question, “What do […]
Are you playing the sales blame game?
There seems to be no shortage of people and things to blame for poor sales and lack of revenue. Business owners and sales people who are choosing to play the […]
Are your sales taking a siesta?
The heat is on and talk of the dreaded summer sales slump has begun. The same excuses have surfaced and they have arrived right on schedule. Any of these sound […]
Sales process = sales success
Closing sales is essential to building any successful business. Every sale – and I mean every sale – involves a process of defined steps, and skipping a step or going […]
Sales pitches vs. sales conversations
Recently I was conducting a sales workshop for salespeople and business owners, and as they told me of their experiences I noticed a common thread running through most of them […]
The accidental salesperson
Over the past two years, my business has seen a significant increase due to the influx of entrepreneurs who courageously stepped into the role of starting a brand new business. […]
The dangers of discounting
It might seem logical to discount during an economic downturn. You want to increase sales and attract new customers because your potential customers are nervous, tightening their belts and shopping […]















