Recent Articles from Steve Sorensen
When icons go to heaven
Steve Jobs was one man who made a difference and left the world better than he found it. Now’s a great time to ask the question – am I making a difference within my own life right now? If not now, when? He lived his life, his way and created a better world from his […]
The gifts of a great organizational culture
One of the most requested talks I give is “Connecting the Dots to Create a High Performance, High Profit Business.” The talk ranges from the role of social media, the future of hiring, trends in leadership etc. However, the most important (or enlightening) point that I go out of my way to underscore is the […]
When customers become partners: A case study
A profound rumbling of discontent came from one of our newly acquired and prestigious Fortune 500 customers. This customer happened to be a very, very large memory storage company that would ultimately represent a great deal of revenue to our organization. The salesperson “sold” this customer on our product with claims of leaping tall buildings […]
Two great strategies that build profit machines
“The best way to predict the future is to create it.” Peter Drucker High performing leadership and organizations such as Apple, Google, Zappos and Nordstroms have built their strategies (their futures) around customer cultures and proactively hearing the voice of their customers. Having spent 30+ years in the Fortune 500 world, I have seen firsthand […]
Five sales training lessons I learned the hard way
Having hired many a trainer and experienced many a training in my 30-plus years of leading teams, I was once asked, “If you had to do it all over again, what would you do about sales training?” The flashbacks kicked in: How many millions of dollars I had wasted sending my sales team out unprepared, […]