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Recent Articles from Esty Atlas
So much to learn
If you’re seeking options and opportunities for successful self-employment, the May 30 “Un-Job Fair” is an event not to be missed! Colorado Free University is hosting its sixth annual, workshops and speaker-driven presentation complete with national presenters and authors who specialize in self-em...
Crash course: Hack attack prevention tips
There I sat, wide-eyed, the day before Christmas, as my computer died a horrible death from a virus (or hackers). Unable to access any of my files, I stared at the blank screen in horror.
Think tank experts
Currently 27 million men, women and children are being held as slaves around the world—more today than in any other time in history. About 80 percent of those slaves are women and girls–many of them victims of sex trafficking. There are a number of amazing organizations that are helping to rescue...
Think tank expert: Russ Burcham
How open is your heart? What are you willing to do to change someone’s life thousands of miles away? While most of us are pre-occupied thinking of ways to improve our businesses or livelihoods, take a moment to consider, by what barometer do you measure your own talent or values? I decided to vie...
Failure Hall of Fame
If you’ve got talent or at least a good dose of determination at whatever stirs your motivation, then you will naturally try things or express yourself in ways that someone of authority may not like. Many in this culture seem to have a huge fear of failure, so they play it safe and wonder why th...
Let Einstein transform your business strategies
Born in Germany 134 years ago, Albert Einstein developed the special and general theories of relativity. As most people know, he won the Nobel Prize for physics. Einstein is generally considered the most influential physicist of the 20th century. Yet, still today, his often-quoted philosophies can...
Like it or not — your job is changing
Go buy yourself four or five new hats because you’re going to wear them all – if you aren’t already doing so. Today, a TV photojournalist is much more desirable if he or she can also serve as an on-air reporter, writer, editor and producer. Five jobs rolled into one. Don’t get too excited, the s...
Talking to the media tipsheet
Lots of well-known people you think of as extraverts hate public speaking. It’s not a normal activity for most people; it’s a learned activity. But, in today’s socially-empowered landscape where […]
Oscar marketing 2012: Part 2
(Editor’s note: This is the second of two parts. Read Part 1.) Continuing in our New Year optimism for improved economic times and healthier customer relationships, here are several opinions […]
Lessons we can learn from Bernie’s boxers
Here’s an eye-opener: if you’re famous enough (and not necessarily for the right reasons), your underwear could be worth hundreds of dollars. In today’s economy, that’s news. So you’ll remember […]
The lessons of global advertising
Don’t let the media naysayers throw you off focus. Advertising still sells products. For the most part, people are buying what they perceive they need. In a country of roughly […]
How to improve your bottom line with branding
It was one of those “aha” moments when I read, “Poetry is when you make new things familiar and familiar things new.” A great definition and teaching tool. The challenge […]
