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Recent Articles from Esty Atlas
Oscar marketing 2012: Part 2
(Editor’s note: This is the second of two parts. Read Part 1.) Continuing in our New Year optimism for improved economic times and healthier customer relationships, here are several opinions […]
Lessons we can learn from Bernie’s boxers
Here’s an eye-opener: if you’re famous enough (and not necessarily for the right reasons), your underwear could be worth hundreds of dollars. In today’s economy, that’s news. So you’ll remember […]
The lessons of global advertising
Don’t let the media naysayers throw you off focus. Advertising still sells products. For the most part, people are buying what they perceive they need. In a country of roughly […]
How to improve your bottom line with branding
It was one of those “aha” moments when I read, “Poetry is when you make new things familiar and familiar things new.” A great definition and teaching tool. The challenge […]
Are you master of your domain? part 2
(Editor’s note: this is the second of two parts. Read part one.) So in part one, we were talking about a Canadian teenager named Mike Rowe who registered his website as MikeRoweSoft. […]
Are you master of your domain?
(Editor’s note: the first of two parts) OK, all you Seinfeld lovers — it’s not what you think. In this case, I’m speaking of your website domain and the frequency […]
An insider’s guide to managing your message: part 3
(Editor’s note: this is the last of three parts. Read Part 1 and Part 2.) Insider Tip #4: Speculative questions are the most slippery in all of news reporting. They are […]
An insider’s guide to managing your message: part 2
(Editor’s note: This is the second of three parts. Read the first part .) Insider Tip #3: How do you field third party questions? First, recognize the first few words. […]
An insider’s guide to managing your message
(Editor’s note: this is the first of three parts) With fear of public speaking the number one phobia over death, fear of a press interview or facing angry consumers runs […]
Top 5 marketing and PR blunders: No. 5
(Editor’s note: This is the final column in a five-part series.) I believe there’s a lot to be learned from success stories, so here’s a great example: Who said: “If […]
Top 5 marketing and PR blunders: No. 4
(Editor’s note: This is the 4th column of a five-part series.) As Bob Dylan bellowed in 1964, “The Times they are a-Changin.” Truth is, the times are always changing and […]
Top 5 marketing and PR blunders: No. 3
(Editor’s note: this is the third of five parts.) Not all customers (or clients) are worthy of you. It’s a hard pill to swallow sometimes, but it’s true; even in […]
