Recent Articles from Esty Atlas
An insider’s guide to managing your message
(Editor’s note: this is the first of three parts) With fear of public speaking the number one phobia over death, fear of a press interview or facing angry consumers runs a close second for many managers and business executives. What to say, what not to say when asked a particular question? How do you get […]
Top 5 marketing and PR blunders: No. 5
(Editor’s note: This is the final column in a five-part series.) I believe there’s a lot to be learned from success stories, so here’s a great example: Who said: “If everything seems under control, you’re just not going fast enough”? Some clues: He is (to date) the only person ever to win the Indianapolis 500, […]
Top 5 marketing and PR blunders: No. 4
(Editor’s note: This is the 4th column of a five-part series.) As Bob Dylan bellowed in 1964, “The Times they are a-Changin.” Truth is, the times are always changing and we’re seeing it again, particularly in the marketing and public relations of companies today. So take notice. We did. Discover what the big kids are […]
Top 5 marketing and PR blunders: No. 3
(Editor’s note: this is the third of five parts.) Not all customers (or clients) are worthy of you. It’s a hard pill to swallow sometimes, but it’s true; even in this fight-for-all-the-business-you-can-get economy. There are those who are simply detrimental to your health, reputation, and success. So, Blunder No. 3 in my series offers these considerations […]
Top 5 marketing and PR blunders
(Editor’s note: This is the second of a five-part series.) BLUNDER NUMBER TWO: Right Product – Wrong Place True Story: It was a Friday morning at a Washington, DC subway stop. A typical morning rush hour, there was a man playing an instrument for tips. But this time, something was quite different from the usual […]
The top five marketing & PR blunders
This is part one of a five-part series on Marketing & PR Blunders that can easily be translated to just about any business situation. I’d also like to hear your thoughts. BLUNDER NUMBER ONE: Lying or hiding the truth. Who would you say received better advice or had better judgment when allegations of infidelity were […]
The 12-step plan for unlocking hidden potential
Ask yourself this question: “What assumption am I making, that I’m not aware I’m making, that gives me what I see?” And when you have an answer to that question, ask yourself this one: “What might I now invent, that I haven’t yet invented, that would give me other choices?” That’s from the book by Boston […]
How to build a smarter online mousetrap
Common results scenario: Two page views. Time on site: 1 minute, 23 seconds — not very long. A smart mousetrap, not just any old website, can help you catch more of what you want: consumers. It can tell which browsers people are using and which search words are effective and provide you with the tools […]
New Year’s resolutions for the workplace warrior
The end of the 2009 year brings great relief to some – those who still have their jobs and businesses afloat – and great angst to those who are getting word of budget cuts, layoffs and closings. But fear not! Bad news and blessings are a matter of perspective. A good friend of mine, here […]
Be a roadrunner—and get noticed
“Most look up and admire the stars. A champion climbs a mountain and grabs one.” This quote is a perfect motto to get inspired and a jump on your PRE-holiday consumer marketing strategy. Yes, PRE! For smaller business owners, you’ve got to grab your opportunities ahead of everyone else, lest you not get lost in […]