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Recent Articles from Esty Atlas
An insider’s guide to managing your message
(Editor’s note: this is the first of three parts) With fear of public speaking the number one phobia over death, fear of a press interview or facing angry consumers runs […]
Top 5 marketing and PR blunders: No. 5
(Editor’s note: This is the final column in a five-part series.) I believe there’s a lot to be learned from success stories, so here’s a great example: Who said: “If […]
Top 5 marketing and PR blunders: No. 4
(Editor’s note: This is the 4th column of a five-part series.) As Bob Dylan bellowed in 1964, “The Times they are a-Changin.” Truth is, the times are always changing and […]
Top 5 marketing and PR blunders: No. 3
(Editor’s note: this is the third of five parts.) Not all customers (or clients) are worthy of you. It’s a hard pill to swallow sometimes, but it’s true; even in […]
Top 5 marketing and PR blunders
(Editor’s note: This is the second of a five-part series.) BLUNDER NUMBER TWO: Right Product – Wrong Place True Story: It was a Friday morning at a Washington, DC subway […]
The top five marketing & PR blunders
This is part one of a five-part series on Marketing & PR Blunders that can easily be translated to just about any business situation. I’d also like to hear your […]
The 12-step plan for unlocking hidden potential
Ask yourself this question: “What assumption am I making, that I’m not aware I’m making, that gives me what I see?” And when you have an answer to that question, […]
How to build a smarter online mousetrap
Common results scenario: Two page views. Time on site: 1 minute, 23 seconds — not very long. A smart mousetrap, not just any old website, can help you catch more […]
New Year’s resolutions for the workplace warrior
The end of the 2009 year brings great relief to some – those who still have their jobs and businesses afloat – and great angst to those who are getting […]
Be a roadrunner—and get noticed
“Most look up and admire the stars. A champion climbs a mountain and grabs one.” This quote is a perfect motto to get inspired and a jump on your PRE-holiday […]
