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Recent Articles from John Garvey
Should you elevate your marketing with humor or play it safe?
While humor might not be right for all marketing campaigns, knowing when and how to use it can be a powerful tool. Humor involves complex, cognitive processes that make your brain do a bunch of work without you realizing it. Here’s how that’s relevant to marketing.
Why your marketing should start a conversation
People quickly tire of having things explained to them. Effective marketing is about starting conversations. Whatever industry you’re in, you must show that you understand the problems and aspirations of your clients. Expertise without taking in perspectives is bunk.
Here’s how sensory language can elevate your marketing
Using storytelling tools like analogy and sensory language, you can help people understand and remember unfamiliar concepts by tying them together with familiar ones. So, make it tasty.
Does your marketing have a case of TMI? Probably.
If you want people to remember your brand message (which is another way of saying, if you want to make money), a basic appreciation for the way working memory functions is helpful.
The difference between marketing and branding
Too many good companies are held back by not knowing when to focus on branding and when to focus on marketing. Know when to double down on branding, double down on marketing and where the two overlap.
Improve Your Marketing With This Practical Lesson From Beautiful Music
Consumers are growing increasingly distrustful of marketing rhetoric, promises and boasts. This means it’s time for a fresh take on old tactics. Marketers can take a lesson from musician Ella Fitzgerald on how to wow an audience.
Denver's Own Park Burger Dropping Some Flavor on the Middle East
The chain now has a restaurant in Muscat, Oman along with its other international franchise in Kuwait City. It also has four other locations around Denver (counting Park & Co. in Uptown).
Net Zero Energy Buildings Raise the Bar for Performance and Comfort
Along Colorado’s Front Range, several recently completed developments have been recognized by the Department of Energy as Net Zero Energy (NZE) or Net Zero Ready.
Northern Colorado's innovation ecosystem
There can be a disconnect between university research and the marketplace, with academia and business occupying separate spheres
Why it's better for you to face off with a good negotiator
Common belief holds that the less experienced the other side, the better off you are in a negotiation. Not so. And here's why.
