Free Newsletter
Recent Articles from Liz Wendling
Sales process = sales success
Closing sales is essential to building any successful business. Every sale – and I mean every sale – involves a process of defined steps, and skipping a step or going […]
Sales pitches vs. sales conversations
Recently I was conducting a sales workshop for salespeople and business owners, and as they told me of their experiences I noticed a common thread running through most of them […]
The accidental salesperson
Over the past two years, my business has seen a significant increase due to the influx of entrepreneurs who courageously stepped into the role of starting a brand new business. […]
The dangers of discounting
It might seem logical to discount during an economic downturn. You want to increase sales and attract new customers because your potential customers are nervous, tightening their belts and shopping […]
Nobody pays good money for bad service
Bad customer service can be found everywhere these days, unmanned front desks, rude servers, clueless staff, customers wait impatiently as they watch employees fixated on hand-held devices or computer screens […]
How to succeed without being one of the boys
Today, women make up almost half of the work force and yet we represent barely five percent of top earners. Usually, we blame it on men – those “old boy” […]
Learn to take “Yes” for an answer
There is nothing worse than salespeople who just cannot take “yes” for an answer. They cannot believe their ears when customers say that magic word. They are so accustomed to […]
Tough love: if you can’t sell, you can’t succeed
Many business owners have a problematic and fuzzy view of the relationship between advertising, marketing and selling. Are they really different? Don’t they all do much the same thing? Yes, […]
The power of a killer 30-second commercial
As the old saying goes, “You never get a second chance to make a first impression.” This is never more true than when it’s time to deliver your 30-second commercial, […]
Five ways to slay the burnout beast
Even in robust and thriving economy business owners and sales people get burned out. One of the biggest obstacles these professionals are facing is the battle of burnout. “Sales burnout” […]
It’s not what you sell—it’s how you sell
Bad customer service can be found everywhere these days, unmanned front desks, rude servers, clueless staff, customers wait impatiently as they watch employees fixated on hand-held devices or computer screens […]
A raging case of sales-phobia
Every business owner is a salesperson in disguise. Everyone is selling somebody something. Every day I hear business owners declare they are not salespeople, they are business owners. What I […]
