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Dec 4, 20235 Metrics for Measuring the Success of Emotional Marketing
About 31% of advertisers report significant profit gains when using emotional marketing. However, emotional or emotive marketing might seem like a less tangible approach to marketing, as far as ways to measure […]
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Dec 1, 2023Unwrapping the Perfect Gift — A New Approach to Gifting in 2024
In a world where experiences triumph over possessions and sustainability takes center stage, it’s time to take an innovative approach to gifting. Say goodbye to cluttered junk drawers and hello […]
Andy Filson and the Future of Manufacturing in Colorado (Q&A)
Each year, ColoradoBiz brings together the state’s manufacturers at our Made in Colorado event to celebrate the people and businesses behind some of the state’s most innovative products. This year’s […]
Colorado’s ‘Small but Mighty’ International Tourists: A Powerful Economic Force
International visitors have historically represented nearly 2 percent of overall visitors to Colorado, but they pack a punch: The spending of the international tourist is about 8 percent of the […]
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Nov 28, 2023Don’t be an “Average” Company: The Power of Prioritizing Team Happiness
My wife, April, and I recently went out to dinner, and the word we both used to describe our experience was “whelming.” It wasn’t a bad dinner, but there was […]
The Messi Effect — How One Player is Drastically Changing the Global Sports Media Industry
We have seen the future of televised sports. It wears No. 10. The jersey belongs to one Lionel Messi, captain for Argentina’s national soccer team and more recently a forward […]
Colorado’s Looming Healthcare Crisis: 10,000 Nurses Needed by 2026
Healthcare statistics in Colorado continue to show a predicted shortfall of 10,000 registered nurses and 54,000 allied health professionals such as medical and nursing assistants by 2026. This comes at […]
Is the Future of Luxury Sports Suites Less… Luxury? Or Just More Practical?
The Broncos are down by seven against the Texans with just 12 minutes to go, but Russell Wilson and Co. are on the march, staring down a first-and-ten on the […]
Transform Your Mental Health in the Workplace: Strategies for a Healthier, Happier Experience
It’s easy to let our well-being take a back seat as the demands of the modern workplace often leave us little room to focus on our health. Long hours, looming […]
Starting Your Colorado Business at Home: A Guide to Successful Homepreneurship
It’s no secret that Colorado is supportive of entrepreneurs. Indeed, a recent report found it to be the 11th best state to start a business. A thriving business landscape isn’t […]
Inside the Colorado Semiconductor Industry Renaissance: CHIPS Act Sparks Manufacturing Revival
A $600 billion global market, semiconductors are omnipresent. They’re the chips used for memory, processing and other systems in basically every new phone, car, fridge, TV, computer and plane. When […]
Colorado College’s Bold Move: Breaking Free from U.S. News College Rankings
In February, Colorado College announced it would no longer cooperate with U.S. News & World Report’s annual ranking of best colleges. The private Colorado Springs school, ranked 27th nationally among […]
