Commercial real estate firm beta testing new tech in Mesa County

The Commercial Co-Op is working with local Mesa County brokers to test the product and work out bugs prior to an expansion into the rest of the Colorado market

ColoradoBiz Staff //January 19, 2021//

Commercial real estate firm beta testing new tech in Mesa County

The Commercial Co-Op is working with local Mesa County brokers to test the product and work out bugs prior to an expansion into the rest of the Colorado market

ColoradoBiz Staff //January 19, 2021//

Colorado commercial real estate firm with ties to Grand Junction to begin beta testing new search and marketing engine in Mesa County.

Founder and President / CEO, Jay Soneff, has been making a name for himself in the Grand Valley recently purchasing commercial real estate along Main St and central Grand Junction with the help of local Remax 4000 heavy hitter, Ray Rickard. His investments include 546, 602, and 558 Main St,1162 Ute Street and 433 South Avenue.

In his home town of Denver, Soneff has been connected to commercial brokerage and investments predominantly in the Ballpark neighborhood downtown where his firm, Jamis Companies, occupies his familyʼs classic car restoration shop still operating after 55 years a few blocks from the Rockies Stadium, Coors Field. The shop is also home to his Real Estate Business operating since 1981.

Jamis Companies is a small brokerage outfit that employs only one additional Broker, Amy Garris, a licensed Property Manger and CFO, Marsha Laurienti, and an online marketing tech and daughter, Jaclyn Soneff.

Fed up with the rising cost and diminishing quality of the many commercial tech platforms needed to run an efficient small shop, Soneff and his Lead Broker, Amy Garris, and Marsha Laurienti came up with the idea to consolidate the multiple search and marketing platforms into one affordable option.

They happened to have an accomplished artist and graphic designer as a tenant in one of Soneffʼs buildings, James Stolzenbach, who immediately agreed to take on the project.

The Commercial Co-Op is the product of this collaboration. “ Itʼs an all in one Search Engine and Marketing Tool for Commercial Real Estate Brokers looking to streamline their tech and improve their marketing practices,” Soneff said. “Tech costs have been increasing while the quality of the products have not been. We pay $1,800 per month for several platforms that still donʼt cover our needs. We decided there HAS to be a better way.”

The team of Colorado natives plan to compete with giants in the field, and hope their extensive experience will put them in the forefront of the industry. CFO of Jamis and The Co-Op, Marsha Laurienti has a background in banking and mortgage services along with extensive property management and leasing experience.

Amy Garris has been working in Commercial Real Estate on the Western Slope in Steamboat Springs and in Denver for nearly 2 decades. Stolzenbach brings a resume that includes Hollywood costume design and extensive logo and branding expertise while Jaclyn holds a degree in Communications and has been working with the family business since graduating college.

The group is working with local Mesa County brokers to test the product and work out bugs prior to an expansion into the rest of the Colorado market. They have eventual plans to go nationwide.