As business owners, our most precious resource is our time and how we use it. While we all have 168 hours every week, we can put only a minimal amount of that toward the important pieces of our business. Your 30 to 60 available work hours can’t really change too much without impacting your family, health and general well-being.
How do we maximize this valuable resource of time? The only way to move forward is through delegation and efficiency gains. Efficiency gains happen through the building and re-building of systems, tools and processes to allow our work to move more smoothly. Delegation, on the other hand, is a product of our choices and our willingness to empower others to take things off our plates. It is about the “why” rather than the “how.”
So, why don’t we delegate more often?
I use the word “more” because we all delegate to varying degrees. At its most basic level, we delegate things like dental work to a trained professional, even though we could theoretically take the time to read the proper materials and watch a few YouTube videos to do a reasonable job of managing our own dental hygiene. You can even order the dental tools directly from Amazon and begin cleaning your own tartar or doing a tooth extraction in two days! But we all choose to delegate it because it is very costly in both time and materials to do a job that is likely inferior to that of our skilled dentist. We also respect and trust our dentist to do the job correctly.
If I told you that there exists a landscaping company that would show up exactly when promised each week, treat your yard as if it were its own and respond to your calls and emails on the same day, would you want to hire that company? How much would you pay for that service? How much would it be worth to you to spend time with your family instead of doing yard work? Probably a lot. The problem is, we tend not to know which companies those are or how to find them. So based on our previous experience, what we do is write the whole idea off because of a lack of trust and respect for all landscaping companies.
Thinking back to our businesses, in which areas have we written off the idea of delegating? Is it because in the past we delegated a task to a specific person and it turned out badly? Did we hire the wrong person for a position, let them go, and now we don’t want to try again? Do we not have the right people in the organization? Did the last firm you outsourced a project to do a shoddy job? Each of these experiences has reinforced that we either do not trust that it will be successful, or that we do not respect to whom we are delegating.
If we can’t solve the trust and respect problems at the heart of delegation, we are destined for stagnation. Knowing the issue at its core allows us to solve it and actually move forward. So ask yourself, what am I currently doing in my business that is not the highest and best use of my time? Then ask yourself, why is this still on my plate? As you dig deeper on that question, you might find that you either don’t trust that it will be successful or that you don’t respect the person or team you are looking to delegate to. Solve these issues by seeking new systems, processes or people that you both trust and respect. Get more of the most important thing to move your company forward: your time.
This article is intended for general informational purposes and does not constitute a recommendation of any type. Please seek advice from your tax, legal, and financial professional prior to taking action. Securities Offered through Destiny Capital Securities Corporation, member FINRA/SIPC
Jarrod Musick is the CEO and president of Destiny Capital where he leads a talented team committed to serving clients. Musick loves the challenge of helping clients navigate a rapidly changing financial landscape. When he isn't here, you can find him chasing his twins
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