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BridgeTower Media appoints Sandy Almendarez VP of Content
ColoradoBiz Staff //May 4, 2026//
In Brief:
- Sandy Almendarez named vp of content at BridgeTower Media
- Almendarez to oversee editorial strategy for 40+ B2B brands
- Hal Cohen praises Almendarez’s strategic vision and editorial depth
- Almendarez previously led content strategy at Informa Markets
GREENSBORO, N.C. — Sandy Almendarez has been named vice president of content at BridgeTower Media, where she will oversee editorial strategy across the company’s portfolio of more than 40 B2B brands. BridgeTower Media is the parent company of ColoradoBiz.
Almendarez will lead audience growth efforts, set editorial standards and guide the use of AI-driven workflows, according to the company. She will also work across departments to support digital content initiatives.
She joins BridgeTower from Informa Markets, where she led content strategy and helped develop audience-focused programming and conferences.
“Sandy brings exactly the kind of strategic vision and editorial depth that will accelerate growth across all of our brands,” said Hal Cohen, president and CEO of BridgeTower Media.
Almendarez has received industry awards, including the Jessie H. Neal Awards, Folio Eddie Awards and Tabbie Awards. She was also recognized by Informa Markets for leadership in 2025 and for diversity, equity and inclusion initiatives in 2022.
“BridgeTower Media has built an impressive portfolio of trusted B2B brands,” Almendarez said. “There is a tremendous opportunity to deepen audience relationships and unlock new growth by combining editorial excellence with data and technology.”
Her role will focus on increasing traffic, engagement and newsletter audiences while improving editorial processes across the company’s brands.
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