Recent Articles from Todd Ordal
A Big Personality Won’t Cut it in Business
What do Tesla, We and Uber have in common? At least two things: unprofitable business models (as I write this) and founders with egos the size of Saturn. It turns out that a bunch of hot air is not the same as a good-looking P&L
The Best Leaders are Short on Rules but Adamant About Principles
The people who work for you like your rules as much as you liked your mother’s rules as a teenager. You might need some of them, but your employees will be more committed and have more enjoyment if you lead with principles.
What is Your Relationship With Work?
A generation ago, it was common for someone to be described as devoted to his or her work, is this still the case?
CEOs: Don't Be a Firefighter, Be a Pilot
As a CEO, you must stay ahead of your company (internally) and your environment (externally) or you’ll be in a world of hurt.
Big Problem? No Problem. Try Transparency
Whether business leaders or politicians, the ones who get into really deep doo-doo are the ones who screw up and cover up.
As CEO, Who Is Your Master?
Boxed in by what’s legal and what’s ethical, companies should serve shareholders, but a company is not the proper vehicle to solve all society’s ills. Expecting them to do so is foolish.
Why It's Time to Complete a Strategic Review
Most CEOs spend 99% of their time (sometimes 100%) on execution. Most have never been trained on how to create a new strategy. Many never will.
Business Strategy: Fight Like a Sergeant, Think Like a General
No general would tell his troops to ignore the high ground and fight for and hold the low ground, yet CEOs expect their people to “fight” with outdated products and services, with no clear answer to why their target customers will buy from them versus the competition.
Being a CEO is a Tough Job, If Done Correctly
Decency in the C-suite is key to capitalism’s survival. But decent people sometimes lack critical skills and behaviors. However, sometimes they’re chock full of many skills, but they lack confidence and fear making decisions.
An Argument for Taking a Sick Day
How you spend your time, both in and out of work matters. And sometimes, in order to be more productive, you need to take a sick day.
How Serving Passions Can be the Voice of Reason
Discover what makes the decision-makers in your chosen market happy, fulfilled and joyous and what feeds their soul and makes them look good, and you’ll sell a lot of product.
Successful CEOs Must Venture Beyond the Castle Walls
Half-hearted CEOs who rarely venture outside the castle walls end up with dysfunctional (or worse) organizations. But there are practices you can develop to stay current with the world outside your office.



























