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Rainbow Ryders

Sep 2, 2020

A company’s out-of-the-box pivot during the pandemic

During pre-pandemic days, about 80% of Rainbow Ryders’ customers were tourists from corporate groups and leisure travel. During this COVID-19 era, the company reevaluated its operations. Now the company creates flying billboards for its partners that bring brand messages right to people’s homes, during a time where most of our time is spent.